Vail Resorts is Promoting Higher Education with New Deals on Ski and Snowboard School Lessons at Vail, Beaver Creek, Breckenridge, Keystone and Heavenly

13 January 2009

Vail Resorts Offers 20 Percent off All Full-Day Kids Lessons, 20 Percent off Full-Day Adult Private Lessons and a Free Adult Group Lesson When You Buy Two Days - valid for Lessons through Sunday, Feb. 8, 2009

BROOMFIELD, Colo. – Jan. 13, 2009 – Get your higher education. That's the message Vail Resorts (NYSE: MTN. is promoting as it welcomes the new year and celebrates Learn a Snow Sport Month in January with deep snow and a new array of deals on children’s and adult ski and snowboard school lessons through Feb. 8 at Vail, Beaver Creek, Breckenridge, Keystone and Heavenly. To take advantage of these lesson specials, enroll now to receive 20 percent off all full-day kids ski and snowboard lessons, 20 percent off all-day private lessons and a new Buy Two, Get One Free on adult group lessons taken through Sunday, Feb. 8.

“With amazing snow, now is the time to learn to ski or snowboard or to improve your skills at one of the highly acclaimed ski and snowboard schools at Vail, Beaver Creek, Breckenridge, Keystone or Heavenly”, said Rob Katz, chief executive officer of Vail Resorts. “Our New Year’s resolution is to make it possible for our guests to enjoy a lesson with our top-ranked ski and snowboard schools as part of their visit with us,” Katz said.

The best way to learn how to make your first turn on skis or a snowboard is to take a lesson, said John Buhler, director of Breckenridge’s ski and snowboard school. “Our ski and snowboard coaches at Vail, Beaver Creek, Breckenridge, Keystone and Heavenly are trained to help you learn to ski or to snowboard and then to progress at the right pace and with the right coaching.”

But, lessons aren’t just for first-timers or beginners. Even intermediate or more advanced skiers and snowboarders can learn a new technique and can polish and refine their skills on the steeps, bumps or powder. “Taking a lesson will increase your confidence, as well as your ability level, which makes a tremendous difference in your enjoyment on the slopes,” added Dee Byrne, Vail’s director of ski and snowboard school. “As your skills grow and improve, so does your smile.”

With the technological advancements in shaped skis, the addition of “rocker” in skis and snowboards, development of women’s equipment and the progression of terrain park twin tips skis and park/pipe snowboards, skiing and snowboarding has come a long way. So has the instruction and coaching, said Pete Sonntag, director of ski and snowboard school at Beaver Creek.

“If you haven’t taken a lesson in a few years, you’ll be surprised,” Sonntag said. “In many of our camps, clinics and private lessons, we use video analysis and progressive teaching techniques to introduce you to the sport or to fine-tune a few minor things that make a major difference.”

According to Bobby Murphy, Keystone’s director of ski and ride school, more and more families and friends want to spend quality time together on the slopes. A perfect way to do this is to take a private group lesson for up to six people, which provides expert coaching plus a customized, guided tour of the mountain (and no need to check trail maps!).

In addition to bragging rights about your on-mountain feats and eureka moments on skis or snowboard, there are also physical benefits of skiing and snowboarding that can improve your health and fitness, said Mike Allen, Heavenly’s director of ski and snowboard school. For instance, did you know that downhill skiing or snowboarding burns between 250 and 600 calories per hour (depending on your weight and activity level)?

To carve into a healthy New Year with a ski or snowboard school lesson, visit These offers are not valid with any other ski and snowboard school promotion. Other restrictions may apply.

For more information about the top-ranked ski and snowboard schools of Vail, Beaver Creek, Breckenridge, Keystone and Heavenly, visit each resorts’ web site:

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About Vail Resorts
Vail Resorts, Inc., through its subsidiaries, is the leading of mountain resort operator in the United States. The Company's subsidiaries operate the mountain resort properties at the Vail, Beaver Creek, Breckenridge and Keystone mountain resorts in Colorado, the Heavenly Ski Resort in the Lake Tahoe area of California and Nevada and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties across the United States and the Caribbean. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is and consumer website is


Liz Biebl

Director, Brand Communications
Phone: (303) 404-1831
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