First 'Epic Mountain Gear Store' Opens in Frisco Tomorrow

25 November 2014
Broomfield, Colo. -- November 25, 2014 -- Vail Resorts, Inc. opens its first retail store aligned specifically with its iconic Epic brand -- Epic Mountain Gear – on Nov. 26 at 8am in Frisco, Colo. The new flagship store brings the Epic brand to life with its re-imagined mountain retail experience. The 10,000 sq. ft. store redefines mountain retail by creating a gateway to mountain recreation with high-end gear, customized rental services and high-end clothing.
Specialized and luxury brands such as Stockli, Kjus and Mountain Force are partners in another unique aspect of this fresh retail concept. Each month, a different vendor will showcase their newest products, technology innovations and emerging styles and designs in the rotating Vendor’s Lab. Burton launches the revolving vendor concept beginning opening day by featuring their AK Collection with front-of-store positioning through Dec. 21.
Information junkies will gravitate to the soon-to-be installed and strategically positioned electronic information screens with up-to-the-hour weather conditions, snow conditions, trail openings, special events, and traffic updates that are easily visible throughout the store. The dynamic and constantly updated information will assist shoppers in anticipating and preparing for their time on the slopes.
Even the equipment rental service gets the Epic treatment in this shop. Plush chairs rather than the typical narrow benches seen in most rental facilities will allow skiers and riders to relax comfortably until their rental gear is brought directly to them for fitting and adjustments.
"We’re confident that devoted skiers and riders are going to love all the different elements we’ve added to this bold re-invention of what a ski and snowboard shop could and should be,” says Scott Leigh, Summit County regional manager for Vail Resorts Retail. “We created Epic Mountain Gear to be the single best place to get everything you need for a great time on the slopes," Leigh adds.

The Epic Mountain Gear store can be reached at (970) 760-0569.

About Vail Resorts, Inc. (NYSE: MTN)
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone in Colorado; Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada; Park City and Canyons in Utah; Afton Alps in Minnesota and Mt. Brighton in Michigan; and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is and consumer website is


Joan Christensen

Phone: (970) 509-0710
<< Back