BROOMFIELD, Colo. – June 4, 2018 – On Wednesday, June 24, thousands of Coloradans will join Bike to Work Day as part of the annual campaign to encourage and support bike commuting. The campaign is coordinated by the Denver Regional Council of Governments and encourages cyclists to try commuting. Staff members from the Front Range’s five Bicycle Village stores are convinced that the relatively new electric bikes (e-bikes) are going to be a game-changer for prospective bike commuters by providing a pedaling-assisted riding experience.
The advantages are numerous. Equipped with a small lithium battery and pedal assist, e-bikes still require pedaling and deliver aerobic exercise but ease the physical demand on hillier terrain or lengthy stretches. Less effort means less sweating and allows commuters to be office-ready when they arrive at work. Because these bikes have pedal assist, it reduces the need for an aggressive posture on the bike. The cruiser-style frame and upright handlebars along with a comfortable seat designed for longer distances further enhance the cyclist’s comfort. High visibility or “hi-vis” clothing that is lightweight and appropriate for many work settings has incorporated reflective technology in the fabric that helps illuminate riders in low light but the non-neon fabrics look like regular clothing in normal lighting.
“The initial reaction to e-bikes has been enthusiastic because cyclists appreciate the energy boost they deliver on steep hills or long rides,” explains Jon Jeunette, divisional merchandise manager for Bicycle Village. “Daily commuters love them for making their trips to work a bit faster while cyclists who have dropped out of the sport are getting back into biking with the ability to access longer routes and steeper terrain.”
Bike to Work Day rewards consistent commuters as well as enticing newcomers by offering a variety of sponsored snack and water stations along various bike routes provide support for thousands of cyclists. All five Bicycle Village stores will have a tent along a bike path alongside a comfort station where they will be offering free tire pressure and safety checks along with $15 Bicycle Village bucks good for merchandise at any of their stores.
For downtown-bound workers, a Bike Expo at Civic Center Park with food, booths, and exhibits caps off the morning ride.
“E-bikes have made commuting so much more comfortable and fun in the past couple of years that we think the demand is going to continue growing,” continued Jeunette. “We strongly encourage all commuters to have a bike helmet, a lock, and front and rear lights to enhance safety but other than that, it doesn’t take a lot of extra accessories to join the ranks of committed bike commuters.”
For more information about e-bikes and the latest clothing and accessories that support bike commuting, visit www.bicyclevillage.com.
About Vail Resorts, Inc. (NYSE: MTN)
Vail Resorts, Inc., through its subsidiaries, is the leading global mountain resort operator. Vail Resorts’ subsidiaries operate 11 world-class mountain resorts and three urban ski areas, including Vail, Beaver Creek, Breckenridge and Keystone in Colorado; Park City in Utah; Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada; Whistler Blackcomb in British Columbia, Canada; Perisher in Australia; Stowe in Vermont; Wilmot Mountain in Wisconsin; Afton Alps in Minnesota and Mt. Brighton in Michigan. Vail Resorts owns and/or manages a collection of casually elegant hotels under the RockResorts brand, as well as the Grand Teton Lodge Company in Jackson Hole, Wyo. Vail Resorts Development Company is the real estate planning and development subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.
Contact(s)
Joan Christensen
Email: joanccommunications@gmail.com
Phone: (970) 509-0710