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Keystone Resort Celebrates National Safety Awareness Month Throughout January
Keystone, Colo. – Jan. 4, 2016 – Keystone Resort is celebrating National Safety Awareness Month throughout the month of January, hosting a variety of participatory events and educational opportunities designed to highlight and promote slope safety for skiers and riders of all ages.
 
“Safety is such an important part of our culture at Keystone and something that we promote and practice each and every day in our operations and guest interactions,” said Mike Goar, vice president and chief operating officer at Keystone Resort. “National Safety Awareness Month provides a tremendous opportunity for us to really elevate and highlight slope safety awareness amongst both our guests and employees.”
 
To support the initiative, Keystone Resort will host a series of events dedicated to promoting safe skiing and riding across the resort during the month of January.
 
Trail Sweeps with Keystone Ski Patrol
Providing a behind-the-scene glimpse into just one of the many duties of the Keystone Ski Patrol, every day in January guests may participate in a trail sweep. A sweep is conducted by Keystone Ski Patrol each day after a run is closed to make sure all guests have made it safely down the mountain or to an open run. Guests interested in participating should meet at Patrol Headquarters, located in the basement of the Summit House, at 3:30 p.m. Guests must be able to safely navigate blue terrain.
 
Schoolmarm Safety Scavenger Hunt
Younger skiers and riders can take part in a safety scavenger hunt on Keystone’s legendary 3.5 mile beginner trail Schoolmarm. Designed to assist young skiers and riders become more familiar and comfortable with their surroundings, the scavenger hunt is available everyday in January. Guests can pick up a clue sheet at the River Run Guest Services Office that’ll lead them on a fun and exploratory scavenger hunt down Schoolmarm. Once complete, clue sheets can be returned to guest services to redeem a special prize.
 
Jan. 16-17 – ThinkFirst Helmet Safety and Fittings
For those in need of a new helmet or perhaps a first helmet, Keystone Resort Ski Patrol and Mountain Safety, along with Centura Health volunteers, will assist guests with helmet fittings on Saturday and Sunday, Jan. 16-17, from 10 a.m. to 2 p.m. Dedicated to brain and spine injury prevention, there will also be free hot drinks, giveaways, games and the chance to meet Keystone’s avalanche rescue dogs. The event will be located atop Dercum Mountain, with a suggested $35-40 donation per helmet recipient, benefitting the ThinkFirst National Injury Prevention Foundation.  
 
Jan. 23-24 – Skier Safety Showcase & Backcountry Awareness
Keystone’s Ski Patrol will host a Skier Safety Showcase on Saturday and Sunday, Jan. 23-24,
from 10 a.m. to 2 p.m. that will provide insight into the day-to-day operations of Keystone Ski Patrol. Guests can learn about safety through hands-on interaction with various tools that the patrol team uses to keep Keystone’s guests safe, such as uniforms, radios, avalanche dogs and toboggans. Guests can also gain awareness of safe backcountry skiing and riding practices by using an avalanche beacon in a live beacon bowl with beacons, shovels and probes provided.
 
While January promotes safe skiing and riding, safety is a significant part of the culture at Keystone Resort the entire season. Keystone’s Mountain Safety Team is dedicated to season-long efforts of maintaining a visible presence on the mountain, controlling traffic and speed on the mountain, and educating guests about safe skiing and riding. Together with Ski Patrol and the entire Keystone mountain operations team, the resort is dedicated to providing a safe environment every day of the season.
 
For more information about Keystone and National Safety Awareness month events, visit www.keystoneresort.com.
 
Stay Connected
Skiers and riders can stay up-to-date with the latest information, terrain updates, snow reports, lodging deals, event details and the lowest priced lift tickets guaranteed at keystoneresort.com. Daily updates and real-time information from the resort as well as exclusive promotions and great contests and giveaways are available at www.facebook.com/Keystone, by following @Keystonemtn on Twitter and @keystone_resort on Instagram. Official video footage from the mountain may be viewed at www.YouTube.com/KeystoneColorado. Guests are encouraged to stay connected all season long by following #KeystoneMoments across platforms and sharing their favorite Keystone memories. 
 
About Vail Resorts, Inc. (NYSE: MTN)
Vail Resorts, Inc., through its subsidiaries, is the leading global mountain resort operator. The Company’s subsidiaries operate nine world-class mountain resorts and two urban ski areas, including Vail, Beaver Creek, Breckenridge and Keystone in Colorado; Park City in Utah; Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada; Perisher in Australia; Afton Alps in Minnesota and Mt. Brighton in Michigan. The Company owns and/or manages a collection of casually elegant hotels under the RockResorts brand, as well as the Grand Teton Lodge Company in Jackson Hole, Wyo. Vail Resorts Development Company is the real estate planning and development subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.

Contact(s)

Russell Carlton

Senior Manager, Communication
Email: rcarlton@vailresorts.com
Phone: 775.586.4461

Sara Lococo

Senior Communications Manager
Email: slococo@vailresorts.com
Phone: (970) 496-3210
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