Park City Announces New Brand for Largest Ski Resort in the U.S.
- Park City and Canyons resorts to combine to create largest ski resort in U.S.
- $50 million in capital improvements to combine the resorts and upgrade infrastructure
- Combined resort will be branded Park City with new tagline “There is only one. Park City.”
PARK CITY, UT (July 29, 2015) – Today resort leadership officially combined the Park City and Canyons brands into one, under the name Park City, with a new logo combining the Canyons insignia with the Park City color palette, and the tag line “There is only one. Park City.”
“We are honored to have the community’s support today as we unveil the new Park City brand,” said Park City’s chief operating officer, Bill Rock. “The tag line ‘There is only one’ is perfect because there is no place else like Park City. The town is already universally celebrated as one of the best ski destinations in the world and now will be home to the largest ski resort in the United States. We should all be proud of this mountain and this community as we invite the world to experience the combined resort during the upcoming 2015-16 winter season.”
The linking of Park City and Canyons is part of a $50-million capital improvement project which will transform the two resorts into one and complete a number of critical upgrades to the infrastructure. The project is one of the most ambitious and impactful capital programs in U.S. ski industry history and will create the largest ski resort in the United States with over 7,300 acres of skiable terrain.
Existing brand elements from both resorts combine to create the new logo, pairing Park City’s name and iconic red with the current Canyons symbol and font treatment. The resort’s new tagline, “There is only one. Park City.” accompanies the new logo and brand positioning.
Park City also announced the names of the new interconnect gondola and Snow Hut restaurant. The new gondola will be named Quicksilver. The eight-passenger, high-speed two-way gondola will transport guests from the base of the existing Silverlode Lift at Park City to the Flatiron Lift at Canyons. The new restaurant, located at the base of the Silverlode Lift, will be called Miners Camp. It will accommodate 500 indoor seats and a top-of-the-line kitchen that will enhance the overall quality of the guest dining experience. The current Canyons base area will now be called Canyons Village at Park City. Canyons Village will be a gateway to America’s largest ski resort as guests navigate 300 diverse trails.
The combined Resort’s new website is live at parkcitymountain.com. Social media will continue under the current Park City channels. For the best value on skiing and riding Park City during the 2015-16 season, visit www.epicpass.com to purchase an Epic Local Pass.
MEDIA NOTE: Press kit materials, including photos, can be located here.
About Park City Mountain Resort
Park City Mountain Resort, one of North America’s premier ski resorts, is located in the heart of Park City, Utah, only a 35-minute drive from Salt Lake City International Airport. Park City bustles with activities year-round with two distinct base areas, nine hotels, thrilling family adventures, and more than two dozen restaurants. During Summer 2015, the Resort will undertake the largest resort improvement project in the history of American skiing, one that will link it with neighbor Canyons Resort to create the United States’ largest ski area. More information at http://parkcitymountain.com.
About Vail Resorts, Inc. (NYSE: MTN)
Vail Resorts, Inc., through its subsidiaries, is the leading global mountain resort operator. The Company’s subsidiaries operate nine world-class mountain resorts and two urban ski areas, including Vail, Beaver Creek, Breckenridge and Keystone in Colorado; Park City in Utah; Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada; Perisher, Australia; Afton Alps in Minnesota and Mt. Brighton in Michigan. The Company owns and/or manages a collection of casually elegant hotels under the RockResorts brand, as well as the Grand Teton Lodge Company in Jackson Hole, Wyo. Vail Resorts Development Company is the real estate planning and development subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.
Vail Resorts, Inc., through its subsidiaries, is the leading global mountain resort operator. The Company’s subsidiaries operate nine world-class mountain resorts and two urban ski areas, including Vail, Beaver Creek, Breckenridge and Keystone in Colorado; Park City in Utah; Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada; Perisher, Australia; Afton Alps in Minnesota and Mt. Brighton in Michigan. The Company owns and/or manages a collection of casually elegant hotels under the RockResorts brand, as well as the Grand Teton Lodge Company in Jackson Hole, Wyo. Vail Resorts Development Company is the real estate planning and development subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.
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