Vail Resorts Announces Immediate Availability of Customized, Navigational Mountain Itineraries Through EpicMix Guide
- EpicMix Guide allows Vail Resorts’ guests to ski the whole mountain with the inside knowledge of an expert local
- The app is available for iPhone and Android operating systems now
BROOMFIELD, Colo. – Dec. 11, 2014 – Vail Resorts announced today that EpicMix™ Guide, the fifth generation of its award-winning, free, multi-channel app which will re-imagine how skiers and snowboarders will maximize their time on the mountain this winter, is now available for download for iPhone or Android operating systems. EpicMix™ Guide uses guest input to generate a customized, step-by-step navigational guide to experience Vail, Beaver Creek, Breckenridge or Keystone in Colorado, Canyons in Park City, Utah, or Heavenly, Northstar or Kirkwood at Lake Tahoe like a long-time local.
“With EpicMix Guide, skiers and riders are able to input what kind of skiing they like to do, what kind of terrain they want to explore and how much time they have available, and the app provides a custom itinerary to help them navigate the mountain in a care-free way, maximizing the fun they’ll have that day,” said Kirsten Lynch, executive vice president and chief marketing officer of Vail Resorts. “EpicMix Guide will enhance the way many of our destination guests experience our resorts.”
Guests need only download the EpicMix app from the iTunes Store or Google Play for the Android Market, then activate their free account via the app or at www.epicmix.com using their pass or lift ticket number. They then log into any one of the various EpicMix channels (app, mobile web, desktop) and answer a variety of questions including: desired resort, starting location at the resort, terrain difficulty desired, and length of time available. EpicMix Guide then automatically generates the optimal route for that guest on that day. The online version is perfect for those who want to plan their trip in advance, while the app is the best way to track real-time progress.
“EpicMix Guide is like handing you 20 years of experience at that resort on your first visit there,” said Lynch. “We’re putting this power at the fingertips of every one of our guests.”
The EpicMix development team sought the insider knowledge of each resort’s most experienced Ski and Ride School instructors to build itineraries which would let guests explore each mountain in a unique way that is appropriate for the corresponding skill level.
Guests can experience beginner routes such as “Schoolmarm Cruiser” at Keystone or intermediate routes like “Dipper Explorer” at Heavenly, or challenge themselves with advanced routes like “Ricky’s Ridge Adventurer” at Vail. These are just a few examples of the 350 possible routes spread across the eight mountain resorts (excluding Park City Mountain Resort).
Once an itinerary is completed, skiers and riders can share their itinerary, along with photos and other stats about their day, on social media through Facebook and Twitter.
“We’ll give you all the assets you need to share the story about your epic day,” said Lynch.
About Vail Resorts, Inc. (NYSE: MTN)
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone in Colorado; Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada; Park City and Canyons in Utah; Afton Alps in Minnesota and Mt. Brighton in Michigan; and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.