Vail Mountain and Beaver Creek Resort Announce Audi as the Official Vehicle Partner
- Three-year agreement to highlight world-class brands and world-class events such as 2015 FIS Alpine World Ski Championships
VAIL, Colo. – Dec. 4, 2014 – Vail Resorts, the world’s premier mountain resort company, has partnered with Audi, a company synonymous with innovation, revolutionary engineering and progressive design, to be the official vehicle of Vail Mountain and Beaver Creek Resort. Through this exclusive, three-year relationship, guests of Vail and Beaver Creek will be able to experience Audi through complimentary shuttle services, interactive ski and snowboard school activations, and through signature resort events and celebrations, such as the Audi Birds of Prey World Cup and 2015 FIS Alpine World Ski Championships.
“This is a great example of iconic brands coming together to form a valuable partnership consistent with our mission to create an experience of a lifetime for our guests,” said Chris Jarnot, executive vice president and chief operating officer of Vail Mountain. “Audi shares Vail Resorts’ culture of innovation and progression, and we’re excited to see this partnership come to life through on-the-snow activations, marketing and consumer-driven synergies.”
“As a long-standing supporter of the ski community, Audi is pleased to offer luxury car service to Vail Mountain and Beaver Creek Resort, and their large and loyal guest base. We’re looking forward to a fantastic season,” said Loren Angelo, director of marketing, Audi of America.
Key components of the partnership will include:
- Guests staying at RockResorts properties in Vail or Beaver Creek (as well as the Vail Marriot Mountain Resort) will be able to enjoy complimentary shuttle service in Audi premier vehicles.
- Audi Kinderland, a fun, interactive course for kids to ski through tunnels, around gates and other interactive obstacles.
- Audi will be the presenting sponsor at Beaver Creek FOOD & WINE Weekend in January and other select events.
- Also a sponsor of FIS World Cup events, Audi and Vail Resorts will work together at Birds of Prey and the 2015 FIS Alpine World Ski Championships to deliver an amazing experience to our guests.
About Vail Resorts, Inc. (NYSE: MTN)
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone in Colorado; Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada; Park City and Canyons in Utah; Afton Alps in Minnesota and Mt. Brighton in Michigan; and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.
About Audi
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. The Audi Group delivered 1,575,500 vehicles to customers globally in 2013, and broke all-time company sales records for the 4th straight year in the U.S. Through 2018, AUDI AG will invest about $30 billion on new products, facilities and technologies. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicles and business topics.
About Audi
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. The Audi Group delivered 1,575,500 vehicles to customers globally in 2013, and broke all-time company sales records for the 4th straight year in the U.S. Through 2018, AUDI AG will invest about $30 billion on new products, facilities and technologies. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicles and business topics.
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