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With less than two months left before opening for the 2013-14 season, Mt. Brighton Ski Area is announcing the Preferred Program giving loyal skiers and snowboarders 10 percent off the window price of the first lift ticket they purchase this season, and $10 off every lift ticket they purchase after that. By the second visit, Preferred Program members would pay just $23 for a weekday night ticket (3:30 p.m. to close), saving nearly 38 percent off the window rate. There is no other program like this in the industry.

“Epic begins with dedicating $10 million to re-imagining the guest experience, adopting a season pass program that gives the best access in the industry, and now adding a one-of-a-kind program that allows loyal guests to ski and ride for a fraction of the normal price,” said Taylor Ogilvie, general manager of Mt. Brighton. “It’s pretty clear that there is no better value for skiing and riding in the Midwest.”

There is no charge to join the Preferred Program and registration is fast and simple. The benefits include: discounts on daily lift tickets, optional direct-to-lift access (after linking a credit card to the account), special member offers and monthly prize give-aways. This is how the program impacts the various tickets:

1st Visit Preferred Program Pricing (10% off window rates):

Monday – Friday
$33 Day (10 a.m. – 3 p.m.) or Night (3:30 p.m. – Close)
Saturday, Sunday and Holidays
$40 Day (9 a.m. – 5 p.m.) or Night (3:30 p.m. – Close)
$35 Afternoon (1 p.m. – 5 p.m.)
 
Return Visit Preferred Program Pricing ($10 off 1st visit rates):

Monday – Friday
$23 Day (10 a.m. – 3 p.m.) or Night (3:30 p.m. – Close)
Saturday, Sunday and Holidays
$30 Day (9 a.m. – 5 p.m.) or Night (3 p.m. – Close)
$25 Afternoon (1 p.m. – 5 p.m.)
 
Rates are subject to change. Program visits are specific per person, cannot be combined.
 
This summer Mt. Brighton is completely overhauling and expanding its snowmaking to nearly triple the capacity, allowing the ski area to open sooner with a greater base and higher-quality snow surface. The resort is installing two quad chairlift replacements to give guests more time on the slopes, and re-designing its learning area. The base area facility will be completely transformed to include a new ski school center, a remodeled restaurant and a new, quick-service food station. Snow Park Technologies will help create one of the region’s most innovative terrain parks including cutting-edge features and designs. Mt. Brighton will also install Vail Resorts’ acclaimed EpicMix RFID technology, allowing skiers and snowboarders to earn digital pins, track vertical feet, race against Olympic champion Lindsey Vonn and share their accomplishments socially through Facebook and Twitter with family and friends.

The value proposition for Mt. Brighton’s guests is unmatched. In addition to the ski area improvements and a whole new philosophy around guest service, guests have the opportunity to purchase Vail Resorts season passes that allow them to ski as much as they want in their own backyard and out West, including Vail, Beaver Creek, Breckenridge, Keystone, Arapahoe Basin and Eldora in Colorado, Canyons Resort in Utah, and Heavenly, Northstar California and Kirkwood at Lake Tahoe. Vail Resorts’ season passes offer guests the flexibility to choose which pass is right for them based on how much and where they plan to ski and ride. For more information on all Vail Resorts season pass products, visit www.epicpass.com.

About Mt. Brighton
Since 1960, Mt. Brighton Ski Area in Southeast Michigan has been one of the legendary family winter destinations on the Midwest snowsports scene. With a recent influx of $10 million of improvements including new chairlifts, enhanced learning terrain, new base area facilities and children’s ski and ride school center, Michigan’s most innovative terrain parks, and a new powerful state-of-the-art snowmaking system, the entire guest experience has been completely re-imagined and elevated above that offered by the competition. Skiers and riders from Detroit, Ann Arbor, Lansing and Northwest Ohio can easily access 26 trails and six lifts covering 130 acres. Having converted thousands of first-timers into lifelong skiers and riders, and now with the opportunity to take that passion to Vail Resorts’ iconic western mountains, Mt. Brighton is truly the place Where Epic Begins.

 About Vail Resorts, Inc. (NYSE: MTN)
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone in Colorado; Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada; Canyons in Park City, Utah; Mt. Brighton in Minnesota and Mt. Brighton in Michigan; and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.