The Dew Tour Mountain Championships includes music on and off the hill, reflecting the expansion of the Dew Tour’s music platform throughout 2012. Hip-hop artists Macklemore & Ryan Lewis headline the weekend with a live show at the Riverwalk Center in downtown Breckenridge on Saturday, Dec. 15. Known for their unique beats, candid lyricism, and catchy choruses, Macklemore and his producer Ryan Lewis hit the Dew Tour on the heels of releasing their album The Heist, which topped iTunes’ Albums chart and debuted at #2 on the Billboard 200. After two sold-out national tours in 2011 and a combined 60 million views on YouTube, Macklemore and Ryan Lewis have proven their ability to excite crowds with their energetic live performances.
Music will also be featured on the mountain with DJ duo Two Fresh spinning a set during Saturday’s Snowboard Big Air contest under the lights, creating a true outdoor party atmosphere for the fans with the music and competition coming together at Breckenridge’s Peak 8.
The Mountain Championships will feature the inaugural Film Night at the Dew Tour acknowledging the important contributions that film makes to the ski and snowboard industry and recognizing the groundbreaking and game-changing films of the season. Guests of Film Night, held at the Riverwalk Center on Thursday, Dec. 13 will view segments from the year’s most influential and progressive movies and hear live commentary from the directors, producers and athletes involved in making them. Fans will have the opportunity to vote online for their favorites before the Dew Tour declares the winner on Sunday, Dec. 16. Athletes will also have their opinion heard through the Athlete’s Choice Award, also to be announced on Dec. 16 on the Dew Tour Facebook page.
Tickets for the Dew Tour concert with Macklemore & Ryan Lewis are on sale now<https://www.choicesecure03.net/mainapp/eventschedule.aspx?clientID=riverwalk> for $20. The Dew Tour performance is part of Macklemore & Ryan Lewis’ ongoing international tour. For more information, visit www.macklemore.com/shows.
The Dew Tour Mountain Championships will be showcased across 11 broadcast hours on NBC and NBC Sports Network and across an all-new digital platform with live streaming, plus exclusive behind the scenes and in-depth content on dewtour.com. The new broadcast platform will offer coverage from every day of the event and more live Dew Tour coverage on NBC and NBC Sports Network than any previous year.
The Dew Tour Mountain Championships will be free to attend, giving fans access to be a part of the best snowboarding and freestyle skiing competitions and the Dew Tour Experience, a first class consumer zone featuring autograph signings, giveaways and more.
The complete 2012 Dew Tour schedule is as follows:
Event Date Location
Pantech Beach Championships August 16-19 Ocean City, Md.
Toyota City Championships October 18-21 San Francisco, Calif.
Mountain Championships December 13-16 Breckenridge, Colo.
The Dew Tour Mountain Championships will air live on NBC Sports Network on Thursday, December 13 at 7:30pm ET and Friday, December 14 at 4:00pm ET. Action will air live on NBC on Saturday, December 15 at 2:00pm ET, and on Sunday, December 16 at 1:00pm ET. Additional broadcasts on NBC Sports Network will be December 15 at 11:00pm ET and December 16 at 3:00pm ET, as well as December 22 at 11:00pm ET.
For additional Dew Tour event information, visit www.DewTour.com<http://www.DewTour.com> and the Dew Tour Facebook<http://www.facebook.com/thedewtour> page
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Dew Tour
The Dew Tour consists of three marquee events in distinct beach, city and mountain locales, featuring summer sports of skateboarding and BMX, with additional competitions of surf and freestyle motocross; snowboard (superpipe and slopestyle) and freeskiing (superpipe and slopestyle) will be featured at the winter event. The Dew Tour events are premium action sports and lifestyle festivals combining the best in action sports competitions along with the Dew Tour Experience and live music performances. The Dew Tour is broadcast live on NBC and NBC Sports Network and streamed live on dewtour.com. The Dew Tour is also distributed on Universal HD, and internationally on Eurosport, Extreme Channel, Rogers Sports Network, TVA, and Globosat. The Dew Tour partners include Mountain Dew (tour title sponsor), iON, Pantech, Toyota, GoDaddy, Mongoose, National Guard, Paul Mitchell and Stride. More information can be found at www.DewTour.com<http://www.DewTour.com>.
Alli Sports
Alli Sports, is an action sports lifestyle brand whose mission is to connect fans with athletes and brands through best in class events, media, and authentic branded products. Alli Sports includes: the Dew Tour, Lucas Oil Pro Motocross Championship and the Red Bull Signature Series; Alli Media, which creates, produces, and distributes original content; and Alli Enterprises which includes a partnership with action sports retailer Dogfunk.com. Alli Sports is a division of the NBC Sports Group. More information can be found at www.allisports.com<http://www.allisports.com>.
NBC Sports Group
When the Comcast-NBCUniversal transaction was completed in January 2011, the sports assets of the two companies combined to form the NBC Sports Group, which serves sports fans 24/7 with premier live events, insightful studio shows, and compelling original programming. The sports media company consists of a unique array of broadcast television, cable television, radio and digital sports assets, including NBC Sports, NBC Olympics, NBC Sports Network, Golf Channel, 11 NBC Sports Regional Networks, NBC Sports Radio and all of their respective digital properties. The NBC Sports Group possesses an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the International Olympic Committee and United States Olympic Committee, the NFL, NHL, PGA TOUR, PGA of America, USGA, Churchill Downs, Premier League, MLS, Tour de France, French Open, Formula One, IndyCar and many more.
Francesca Basile
Mfa Ltd. | Marketing & Public Relations
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