News Archive

 

BROOMFIELD, Colo. – Sept 2, 2011 – Vail Resorts, Inc. (NYSE: MTN) announced today in celebration of the end of summer and the countdown for the ski and snowboard season that skiers and riders who purchase their season passes over Labor Day Weekend at any of the five Colorado Ski & Golf stores and Boulder Ski Deals locations will receive a store voucher worth up to $50. Additionally skiers and riders can find the best deals on ski and snowboard gear and apparel at the annual Ski Rex Sale. Vail Resorts isn’t raising season pass prices just yet. However, skiers and riders should buy their passes over the holiday weekend in order to lock in the best fall rate.
 

Also, if skiers and riders purchase their passes at the “Sniagrab” Sale in Denver or at any resort pass office in Vail, Beaver Creek, Breckenridge and Keystone through September 5, 2001 they can also have the option to put $49 down and pay the remaining balance  in mid-September.

“The countdown for this ski and snowboard season is ‘on’ and Labor Day Weekend is a great time for Colorado skiers and riders to plan for the 2011-2012 season and take advantage of the ‘epic’ values of Vail Resorts season passes, as well as the great deals at Ski Rex and other sales events.” said Kirsten Lynch, executive vice president and chief marketing officer for Vail Resorts.

All teen and senior passes that are purchased over Labor Day Weekend at a Colorado Ski and Golf or Boulder Ski Deals location will receive and $20 store voucher and child passes receive a $10 store voucher.

For more information on Vail Resorts Season Passes visit www.epicpass.com and for information on Ski Rex visit www.coloradoskiandgolf.com

 

Vail Resorts also recently announced a worldwide multi-year partnership agreement with two-time Olympic gold medalist, professional snowboarder and skateboarder Shaun White, who will represent all six of Vail Resorts’ world-class mountain resorts (Vail, Beaver Creek, Breckenridge and Keystone in Colorado and Heavenly and Northstar in California/Nevada). As part of the launch of this new partnership, Vail Resorts will donate $5 for each Epic Season Pass sold to White’s chosen charity, St. Jude Children’s Research Hospital. In addition, White will be designing a limited edition Epic Season Pass, which will be available to Epic Season Pass holders this fall through a Facebook promotions.

What’s New With EpicMix
Vail Resorts announced the next generation of its popular ski and snowboard application, EpicMix™ which will revolutionize how guests take and share photos at all six of the Company’s mountain resorts when it launches this season. Upon request, the Company’s photographers will take portrait and action photos and automatically deliver the images to the guest’s EpicMix account by quickly scanning a guest’s RF-enabled lift ticket or season pass. Using this RF technology, EpicMix photographers will seamlessly deliver an image to everyone in a group picture and kids’ photos will be sent to their parent’s secure account. The most revolutionary part is that Vail Resorts will provide these professional photos free to guests, in a “low-res” format for sharing on Facebook and Twitter, while a high-resolution image can be purchased online allowing guests to print unlimited copies at the vendor of their choice or on their own. In addition to professional images, guests will be able to take their own photos and combine them in one place together with their vertical feet, digital pins and memories of other special moments of their visit through the new EpicMix platform. They’ll also be able to create a “Remix” collage, a singular snapshot (or jpeg) customized with their digital information that captures their entire mountain experience. Also new this year, Vail Resorts is replacing nearly all paper lift tickets with durable and reusable “smart” lift passes at all six mountain resorts to make it easier for all guests to use EpicMix. For more information visit www.epicmix.com

 

Season Pass Insurance Option
Vail Resorts encourages its guests to purchase pass insurance. All of its pass products are non-refundable. However, pass insurance covers pass holders in the event of unexpected events including sickness, injuries and job loss. Pass insurance is $20 for adults and $10 for children (ages 5-12). Coverage applies for all season passes and the Epic 7-Day valid for the 2011-2012 ski and snowboard season. For more information, visit www.epicpass.com.

Special Pass Holder Benefits
All Epic Season Pass, Epic 7-Day, Epic Local Pass, Summit Value Pass and Tahoe Value Pass purchasers will receive exclusive offers and promotions on lodging, dining, ski rentals, equipment, ski school and special events for the 2011-2012 ski and snowboard season through their Season Pass Club membership.

About Ski Rex
One of Labor Day weekend’s most enduring traditions for avid skiers and riders is the annual SKI REX sale at the five Colorado Ski & Golf stores and Boulder Ski Deals. The stores have purchased literally tons of overstock and closeout inventory to make this particular sale a bargain hunter’s paradise. The signature event occurs in the parking lot of the Colorado Ski & Golf location in Aurora under the super-sized tent on 2650 S. Havana beginning Saturday, Sept. 3 and continuing through Sept. 18, 2011. The sale is well-known for “must have” bargains at 30-75 percent off new gear from last year’s models and styles. The same exceptional deals are available at all six locations on skis, snowboards, boots, bindings, outerwear, clothing and outdoor-focused accessories. www.coloradoskiandgolf.com

Media contacts:                  

Kate Lessman, (303) 404-1871, klessman@vailresorts.com

Joan Christensen, 970-509-0710 (cell)    joanccommunications@gmail.com