Vail Resorts and Moet Hennessy Announce Exclusive Three Year Partnership
Moet Hennessy Named Official Wine and Champagne Sponsor of Vail, Beaver Creek, Breckenridge and Keystone Resorts.
BROOMFIELD, Colo. (March 9, 2011) – Vail Resorts, Inc. (NYSE: MTN) announced today a new three-year sponsorship with Moet Hennessy, the leading importer and marketer of luxury wines and spirits in the U.S. The sponsorship makes Moet Hennessy the Official Wine and Champagne sponsor at Vail Resorts world-class mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone. The sponsorship started with the 2010-2011 season and continues through 2013.
“Vail Resorts is proud to have Moet Hennessy as Vail Resorts’ Official Wine and Champagne sponsor, “ said Heidi Kercher-Pratt, chief marketing officer of Vail Resorts. “Moet Hennessy’s reputation for quality complements the guest experience at our mountain resorts and we’re excited about this sponsorship and are looking forward to working with Moet Hennessy.”
“Moet Hennessy is looking forward to the opportunity to expand its brand activation to the properties of Vail Resorts,” said Graham Boyes, Executive Vice President of Brands at Moet Hennessy USA. “We are constantly searching for new ways to engage with consumers and believe that this sponsorship with Vail Resorts provides a unique opportunity to showcase our luxury portfolio to a discerning audience.”
As part of the sponsorship, Moet Hennessy will receive exclusive marketing and advertising rights as the Official Wine and Champagne sponsor with Vail Resorts’ six world-class resorts. Moet Hennessy is also a key marketing sponsor of signature events of Vail Resorts such as CarniVail, in addition to further building Moet Hennessy’s own programs such as Clicquot in the Snow across Vail Resorts portfolio.
About Vail Resorts
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resort properties of Vail, Beaver Creek, Breckenridge and Keystone mountain resorts in Colorado, and the Heavenly Ski Resort and Northstar-at-Tahoe Resort in the Lake Tahoe area of California and Nevada, and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties across the United States and in the Caribbean. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resort properties of Vail, Beaver Creek, Breckenridge and Keystone mountain resorts in Colorado, and the Heavenly Ski Resort and Northstar-at-Tahoe Resort in the Lake Tahoe area of California and Nevada, and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties across the United States and in the Caribbean. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.
About Moet Hennessy
MOËT HENNESSY USA is the leading importer and marketer of luxury wines and spirits in the U.S. The Moët Hennessy portfolio includes renowned brands such as: Hennessy Cognac; Moët &Chandon, Dom Pérignon, Krug, Veuve Clicquot and Ruinart champagnes; Belvedere vodka; 10 Cane Rum; Grand Marnier; Glenmorangie and Ardbeg single malt Scotch whiskies; and fine wines, including Chateau d’Yquem, Cheval des Andes, Terrazas de Los Andes, Cape Mentelle, Cloudy Bay, Greenpoint, Newton Vineyard and Chandon California sparkling among others. Moët Hennessy has a strong consumer focus with an uncompromising commitment to building luxury brands. Visit the Moet Hennessy website.