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Vail Resorts Celebrates National Safety Awareness Week with Safety Themed Activities and Events at Vail, Beaver Creek, Breckenridge, Keystone, Heavenly and Northstar-at-Tahoe Resorts
VAIL, Colo. – Jan. 14, 2011 – National Safety Awareness Week returns to Vail Resorts, Jan. 15-21, encouraging skiers and riders, guests and employees, to help educate and raise awareness among Vail Resorts’ guests on how to be safer when skiing and snowboarding. Vail, Beaver Creek, Breckenridge, Keystone, Heavenly and Northstar-at-Tahoe Resort’s safety week schedule includes a particular theme around safety and offers clinics and events around how to be safer on the slopes.
 
“The safety of our guests and our employees is paramount at Vail Resorts,” said Blaise Carrig co-president of Vail Resorts mountain division. “The activities and events we have planned for National Safety Awareness Week are designed to highlight our safety best practices at each resort, as well as to educate our guests on what they can do to be safer on the mountain not only during National Safety Awareness Week but throughout the entire ski and snowboard season.”
 
Topics include: terrain park etiquette classes, avalanche awareness, avalanche dog demos, on-mountain safety as well as activities for kids like a safety scavenger hunt. 
 
Vail Mountain National Safety Awareness Week Highlights:
 
January 17-21
11 a.m.                  Free Adult Ski Tips, Intermediate and advanced skiers depart Mid-Vail Monday
 
Daily, January 15-21 and every Saturday for the remainder of the season:
Sweep with Vail Ski Patrol, Join the Vail Ski Patrol with closing the mountain at the end of the day. To sign up call (970) 754-4610 or stop by Patrol Headquarters at the top of the Mountaintop Express Lift (#4) for more information.
 
January 15-21
2- 3 p.m.,              
Catwalk Awareness Training Educating our guests as to how far they travel in one second on catwalks on Vail Mountain. Lions Way at Mid-Vail.
 
January 21
11 a.m. – 1 p.m.  Mustard and Ketchup” Safety Quiz,Complimentary cookies with Yellow Jackets and Patrol with a completed Safety Card at PHQ.
 
For additional events and activities at Vail Mountain please check with Vail Ski Patrol or Yellow Jacket personnel about daily activities or call (970) 754-4610 for more information.
 
Beaver Creek’s 2011 National Safety Awareness Week Highlights Include.
January 16 
10 a.m. - 2 p.m.    Snow Rider Safety Alliance and Beaver Creek Ski Patrol Safety Tent located at the base
of Beaver Creek Mountain. Learn more about why members of Patrol and the Safety Alliance, as well as Vail Resorts, encourages the use of a helmet. The booth also will provide information on head and neck injury prevention and participants can receive a free helmet fitting and be eligible to win a free helmet.
 
2 p.m.                     Safety Cookies will be served outside of Spruce Saddle. Be sure to “Know the Code”
 
January  17
1 p.m.                   
Beaver Creek’s Ski with a Ranger program offers a closer look at the flora, fauna and Rocky Mountain landscape with a 45-minute tour provided by a U.S. Forest Service representative. For Safety Week the tour also will focus on skier and snowboarder responsibilities on public land. Tour meets at Patrol Headquarters at the top of Cinch Express Lift (Chair 8) and a valid lift ticket is required.
               
January  22-23
10 a.m.                 
Every mountain user is expected to know the seven points of Your Responsibility Code. The “Know the Code” Scavenger Hunt aimed at kids who are intermediate to advanced level skiers or snowboarders.  The Scavenger Hunt will provide a tour of the mountain while talking about Your Responsibility Code and Smart Style.
 
For more information about Beaver Creek’s Safety Week activities call CJ Rusin, Mountain Safety Attendant Supervisor, CRusin@vailresorts.com or 754-6656, Beaver Creek Ski Patrol at 754-6610 or visit www.beavercreek.com/safety.
 
Breckenridge Resort’s Safety Week: “Safety At Its Peak” Schedule:
Saturday, January 15- Monday, January 17
10a.m.-12p.m.     Ski safely through the Springmeier or Bonanza slow zones and share three Skier Responsibility Code points with Mountain Safety to be entered in the daily raffle.
 
12p.m.                   Avalauncher “Tour” and Firing Demonstration (Peak 7 avalauncher- located on skiers left of the run Lower Forget Me Not, easily accessed via the Independence Chair)
 
 
1p.m.                      Avalanche Dog Demo at the top of the Colorado and Immediately Following: Beacon Demo and Avalanche Awareness, same location
 
 
Tuesday January 18th -Friday, January 21st
There will be an open house at all Patrol huts throughout the week, where guests can come in and meet members of the Breckenridge Ski  Patrol, do trail checks with patrollers, accompany patrol on end of the day sweeps. Patrol huts are located on the bottom floor of the Vista Haus, and at the tops of the Independence, Mercury, and Falcon chairlifts. In addition, If guests get “caught” skiing safely by Patrol or Mountain Safety during the week, they will become eligible for additional prizes.  Terrain Park staff will also be available at every terrain park to talk to guests about how to be safe in the parks.
 
For more information about this event visit www.breckenridge.com or call (970) 547-4321.
 
Keystone Resort National Safety Week Activity Highlights:
 
January 15-16
10 a.m.- 2 p.m.     Think First Tent – Location Dercum Mountain Summit Area.  Demonstrations on proper helmet fit as well as the benefits of wearing a helmet.  This event is open for all guests and Keystone Ski School Classes.  We will also be giving away multi-use helmets to selected guests and one lucky Ski School Instructor.  The event is sponsored by St. Anthony’s Keystone, Keystone Ski Patrol, and Keystone Mountain Watch.
 
January 17
11 a.m. – 1 p.m.   Photo with Avalanche Dog – Location Dercum Mountain Summit Area.  Get a free photo (limit 1) with your favorite Keystone Avalanche dog.  Photo will be available for immediate pick up. 
 
January 17, 19 and 21
Check Your Speed – Location – Could be any trail at anytime! Throughout the week at various locations a Summit County Sheriff will be on hill with a radar gun.  If you see him or her ask to have your normal skiing speed checked.  The results may surprise you! 
 
January 22-23
11 a.m. 2 p.m.: Ski Patrol Expo – Location Dercum Mountain Summit Area.  Get a behind the scenes look at the tools and equipment Ski Patrol uses on a daily basis to care for our sick and injured, perform a lift evacuation, or assess avalanche risk.  The Skiing public is encouraged to be hands on with this event.  Touch, see, do…   Win a Keystone Ski Patrol Hat by showing your incredible knowledge and skills!!!
 
Heavenly Resort National Safety Awareness Week Event Highlights:

January 15
11 a.m- 2p.m.       Barton Memorial Hospital will host an injury-prevention clinic.
Location: Top of the Heavenly Gondola

January 16
10 a.m.-2 p.m.      “Dog Day” – Heavenly Ski School Mascot Ripperoo will join his avalanche dog brethren for photo opportunities. Location: Top of the Heavenly Gondola
 
January 17  
10 a.m.-2 p.m.      “Cat Day” – Guests are invited to take a tour of the world’s most technologically-advanced grooming machine, the Prinoth Beast. Location: Top of the Heavenly Gondola
 
January 21
10 a.m.-2 p.m.      Lift Operations will lead tours of the Gondola and Tram motor rooms, giving guests a behind-the-scenes look at the inner workings of these fabulous machines. Location: Top of the Gondola and base of the Tram.
 
For more information on Heavenly, please visit www.skiheavenly.com or call 1-800-HEAVENLY.
 
Northstar-at-Tahoe Resort National Safety Week Activity Highlights:
 
January 15-16 
8 a.m.-9:30 a.m. Helmet Fitting with Northstar Resort's Kids' Ski & Board School mascot, Marty the Martian, will demonstrate proper helmet fitting and will hand out safety information at "Breakfast with Marty" at TC's Pub in the Village at Northstar.
 
Daily
10 a.m. and 1 p.m.
Meet the Mountain" tours for skiers and riders ages 13+ who are intermediate and above skiers and riders. Tours will feature important safety tips and general snow safety while on the mountain.
 
January 15-23
Mine, the children's store in the Village at Northstar, will host the Safety Poster Contest in their store throughout the week. Kids are invited to come in and create a poster based on one or more elements of the responsibility code or smart style code. Mine will supply the crayons and drawing materials. At the conclusion of Safety Week, Northstar Resort will select a winner from each age group, with those posters submitted to the national contest. All others will be displayed in the windows at Mine.
  
10:30am-3pm      Northstar Resort's safety mascot, "Captain Safety," will be out on the mountain throughout the week discussing safety with guests and handing out safety information. Starting at 3pm each day, he will have a table near the Kid's Ski & Board School in the Village at Northstar where he'll hand out brochures, safety related materials and conduct helmet fitting demos. 
 
For more information on events and activities visit www.northstarattahoe.com

About Vail Resorts
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resort properties of Vail, Beaver Creek, Breckenridge and Keystone mountain resorts in Colorado, and the Heavenly Ski Resort and Northstar-at-Tahoe Resort in the Lake Tahoe area of California and Nevada, and the Grand Teton Lodge Company in Jackson Hole, Wyo. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties across the United States and in the Caribbean. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.

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