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Beaver Creek Resort Receives Top Honors from NSAA
Beaver Creek, Colo.- May 1, 2010- The National Ski Areas Association (NSAA) presented Beaver Creek Resort with two important industry awards at its annual spring conference. For the fifth consecutive year, Beaver Creek was recognized with top honors for the NSAA’s Best Overall Guest Service Award for resorts with more than 500,000 skier visits. The resort also received the Best Overall Safety Award for the third straight year; this is Beaver Creek’s ninth safety award from the NSAA. Both awards highlight Beaver Creek’s commitment to guest service and safety throughout the year.
 
Beaver Creek is dedicated to offering the best customer service in the industry and that includes creating an “experience of a lifetime” for employees and guests and delivering upon the resort’s tagline and promise of “Not Exactly Roughing It”. The comprehensive guest service program is comprised of a wide variety of initiatives including notables such as Cookie Time: warm chocolate chip cookies served at 3 p.m. every day; weekly complimentary family activities; mobile resort updates via m.beavercreek.com and on Twitter @BCGrooming and @beavercreekmtn; and the volunteer Ambassador program which was developed to enhance the guest experience and exceed expectations. 
 
The Beaver Creek Mountain Safety Team which includes Ski Patrol and Yellow Jackets prides itself on instilling safety as a core value among employees and also educating and promoting a safe, fun environment on the mountain for guests. In addition to incorporating fundamental industry safety messages into its campaign, the safety team also develops programs based upon current industry safety trends to offer a sensible, relevant curriculum. These programs are highlighted each year during the NSAA’s National Safety Awareness Week program in January and are reinforced each day on the slopes throughout the season.
 
For more information about Beaver Creek please visit www.beavercreek.com.
 
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About Vail Resorts
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resort properties of Vail, Beaver Creek, Breckenridge and Keystone mountain resorts in Colorado, Heavenly Mountain Resort in the Lake Tahoe area of California and Nevada, and the Grand Teton Lodge Company in Jackson Hole, Wyo. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties across the United States and the Caribbean. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and the consumer website is www.snow.com.

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Katie Adamson

Communications Coordinator
Email: kadamson@vailresorts.com
Phone: (970) 496-4065
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