BROOMFIELD, Colo. – Sept. 2, 2009 – Today Vail Resorts, Inc., (NYSE:MTN) unveiled a new program for the 2009-2010 ski season tailored to give guests a whole new way to explore the mountain with an expert guide. Skiers and riders will gain insider’s knowledge of each resort and receive tips to improve their skiing and riding throughout the day. The program is geared towards intermediate and expert level skiers and riders who are looking for more adventure with the locals’ view of the mountain and less of an instruction and class setting of a standard ski school class. The cost will be comparable to a ski school group lesson.
Guests will be teamed in small groups with other like-minded ski or ride enthusiasts who want to get the most out of their day. The group will receive special access to move to the front of the lift lines, go places they might not see on your own, enjoy the best terrain and conditions available, and pick up tips and technical information along the way from the Vail Resorts expert guides from its world class Ski & Ride Schools.
“Skiers and Riders are always looking for the inside information about our resorts and we wanted to create a program that provides our guests with an enhanced understanding of each of our resorts without a rigid ski school class structure,” said, Rob Katz, Chairman and Chief Executive Officer of Vail Resorts. “This program gives guests the best of both worlds. In the small groups, our guests will not only have the opportunity to become better skiers or riders, but they will also be able to experience parts of the mountain they may not have known about in the past. ”
The groups will meet from 9:15 a.m. until 3 p.m. at Colorado Resorts including, Vail, Beaver Creek, Breckenridge and Keystone and at 9:30 a.m. to 3:15 p.m. at Heavenly, and will have approximately five participants per guide. The program is tailored to intermediate- and expert-level skiers or riders. For more information on specific resorts, please visit www. snow.com.
About Vail Resorts
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resort properties at the Vail, Beaver Creek, Breckenridge and Keystone mountain resorts in Colorado, the Heavenly Ski Resort in the Lake Tahoe area of California and Nevada and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties across the United States and the Caribbean. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.