Vail Resorts Announces Supergoop! as Official Skincare Partner

08 October 2015
  • Five-year partnership to highlight importance of year-round sun protection
BROOMFIELD, Colo. – Oct. 8, 2015 – Vail Resorts, Inc., the world’s premier mountain resort company, has partnered with Supergoop!, a pioneer in prestige skincare offering a collection of UV protective products, to be the Company’s official skincare partner. This exclusive, five-year relationship will focus on the importance of sun protection to guests visiting Vail, Beaver Creek, Breckenridge or Keystone in Colorado; Park City in Utah; Heavenly, Northstar and Kirkwood at Lake Tahoe; Afton Alps in Minnesota, and Mt. Brighton in Michigan.
 “Vail Resorts supports and encourages year-round sun protection,” said Kelley Baer, director of strategic partnerships for Vail Resorts. “This partnership with Supergoop! will help our guests and employees protect their skin while enjoying the outdoors at our iconic resorts.”
“I have been skiing in Colorado my whole life and it wasn't until about a decade ago that I began to see helmets become the rule rather than the exception. We want to see sun safety also become the norm and we are excited to partner with Vail Resorts to help lead the charge and spread this message,” said Holly Thaggard, Founder & CEO of Supergoop!.
Supergoop! provides products with a foundation in “super” broad spectrum protection from UVA, UVB & IRA rays, to deliver multifunctional benefits. Supergoop!’s prestige retail distribution includes Sephora, Birchbox, Nordstrom, Dillard’s and, and will be available exclusively in key Vail Resorts Retail locations throughout the resorts.
Key components of the partnership will include:
  • Supergoop! products will be available in key Vail Resorts Retail locations
  • Product samples will be available in select Ski & Ride School and hotel locations and distributed by on-mountain staff and town concierges at poignant times throughout the season
  • Supergoop! products and educational materials will be available to Vail Resorts employees for use on the mountain
  • Supergoop! will educate guests and employees about sun safety at on-site event activations
About Supergoop!
Launched in 2007 by suncare industry pioneer, Holly Thaggard, Supergoop! is the only prestige skincare brand completely dedicated to UV protection innovations and research and development. Supergoop! is dedicated to delivering healthy, multifunctional suncare formulas free of controversial ingredients. Supergoop! is at the forefront of new skincare product innovations and has earned distinction in the industry having been awarded the CEW INDIE Beauty Award as well as Allure’s Best of Beauty (2014 & 2015) and Reader’s Choice awards. Supergoop! is currently available at,  Sephora/, Nordstrom/, Dillard’s, and on-air at QVC/, and. For more information, please visit

About Vail Resorts, Inc. (NYSE: MTN)
Vail Resorts, Inc., through its subsidiaries, is the leading global mountain resort operator. The Company’s subsidiaries operate nine world-class mountain resorts and two urban ski areas, including Vail, Beaver Creek, Breckenridge and Keystone in Colorado; Park City in Utah; Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada; Perisher, Australia; Afton Alps in Minnesota and Mt. Brighton in Michigan. The Company owns and/or manages a collection of casually elegant hotels under the RockResorts brand, as well as the Grand Teton Lodge Company in Jackson Hole, Wyo. Vail Resorts Development Company is the real estate planning and development subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is and consumer website is



Russ Pecoraro

Director of Communications
Phone: (303) 404-1856
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