Junior Trade In - Seasonal Ski & Snowboard Rentals for Youth

Multi-year program offers lowest seasonal rental rates for junior skiers and riders

Denver, Colorado, Aug. 21, 2009—Got kids? Want them to ski or ride this year? On a tighter-than-ever budget in the current economy? For parents answering “yes” to these three questions, there is a budget easing, seasonal rental equipment option available for Colorado kids through all four Colorado Ski & Golf stores and Boulder Ski Deals beginning Labor Day weekend at the annual SKI REX tent sale at all locations. 

              This uniquely affordable ski rental program was created 26 years ago to insure that children’s equipment was as modestly priced as possible and to help Colorado families get their kids onto the slopes at an incredibly low price. A complete set of used equipment is available for $95 and includes skis, boots, bindings, and a safety binding check. Equipment can be returned next year by Sept. 30 and for just $20per item (boots, skis), parents can refit their kids into a different set of used equipment for the next season. The net cost per child after the first year is $40 per year! The Junior Trade-In is also available on new equipment with setups starting at $200. Return it by Sept. 30 next year and the 50 percent discount is given for next year’s equipment—net cost $100/year after the first year! If the kids want to keep their equipment for an additional season, they can keep it another year and return it for a 30 percent discount after two seasons.   Similar deals are available for snowboarders with a slightly higher rate-- $110 for used equipment and $200 for new equipment that includes a full snowboard setup with boots and deck.
              “Now more than ever, we want to make sure that the cost of ski and snowboard equipment isn’t a barrier for families who want their kids to stay active on the slopes,” says Dave Williams, Colorado Ski & Golf general manager. “Even in this tough economy, we’re committed to keeping prices as affordable as possible so that kids and their families can enjoy Colorado’s world famous slopes,” he added.

About Vail Resorts
Vail Resorts, Inc., through its subsidiaries, is the leading of mountain resort operator in the United States. The Company's subsidiaries operate the mountain resort properties at the Vail, Beaver Creek, Breckenridge and Keystone mountain resorts in Colorado, the Heavenly Ski Resort in the Lake Tahoe area of California and Nevada and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties across the United States and the Caribbean. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.



Joan Christensen,
Cell 970-509-0710


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