Colorado Ski & Golf Announces Hole-In-One Club, Allowing Golfers to Participate in a $1 Million Shoot-Out

03 June 2014

BROOMFIELD, Colo.– June 3, 2014– As the snow across the mountains continues to melt, spring fades into summer and golf season begins to find its swing, Colorado Ski & Golf is proud to announce a new program called the Hole-In-One Club specifically for preferred customers who want the added challenge of shooting a hole-in-one this summer with the benefit of a store purchase paid for and the potential to win up to $1 million dollars.
Every customer who signs up to become a Colorado Ski & Golf preferred customer from April 24-September 1 is immediately enrolled in the Hole-In-One Club. In being a member of the Club (those who are already preferred customers are automatically entered), golfers are not only a part of Colorado Ski & Golf’s long-standing history as a local’s source for the best equipment and advice, but for every hole-in-one made and verified, the participant will be entered into a shoot-out format golf competition at Keystone Resort in September for the chance to win $1 million dollars. Golfers will also receive the bonus of one Colorado Ski & Golf transaction completely paid for as well as a $500 contribution made on behalf of the hole-in-one contestant to the local youth program called First Tee of Denver.
Current benefits of being a Colorado Ski & Golf preferred customer, one top of being a part of the exciting Hole-In-One Club, include a one-time special customer discount of 20 percent off any single item priced less than $200, exclusive savings and discounts, special deals, advance notice on sales and events as well as VIP invitations to major ski and golf sales events.
On top of the many benefits of being a Colorado Ski & Golf preferred customer, golfers who make the lucky hole-in-one shot will also be contributing in a positive way to the local Denver community. For every hole-in-one made throughout the summer months, Colorado Ski & Golf will donate $500 to the valuable organization called First Tee of Denver. Donations help the non-profit establishment involve Denver’s youth by using the unique challenges of the game of golf to assist in the academic, social and physical development of the boys in girls enrolled in the various First Tee of Denver’s programs.
Towards the end of the golf season, after a select number of Hole-In-One Club members have made the elusive shot, a $1 million dollar shoot-out format competition will take place at Keystone Resort in September. All participants who qualify via their spectacular hole-in-one will be outfitted in excellent apparel as well as receive lodging during their stay.
To become a participant and be a part of the new Hole-In-One Club, simply stop by one of five local Colorado Ski & Golf stores in the greater Denver area or visit sign up now.
About Colorado Ski & Golf
Colorado Ski & Golf is a subsidiary of Vail Resorts that operates five ski and golf shops across the greater Denver area. Housing a broad selection of equipment for skiing and golf, the various shops cater to those who need quality gear for getting out on the links or slopes. With a range of golf and ski products from well known brands at low prices, Colorado Ski & Golf is a one stop shop for the best selection of equipment in the state.


About Vail Resorts, Inc. (NYSE: MTN)
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone in Colorado; Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada; Canyons in Park City, Utah; Afton Alps in Minnesota and Mt. Brighton in Michigan; and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is and consumer website is
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