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March 31, 2010

Vail Resorts Announces Snow Squad Contest and Gives Skiers and Snowboarders a Chance to Win an Epic Season Pass and Join Elite Social Media Team for the 2010-2011 Ski Season

BROOMFIELD, Colo. – March 31, 2010 – Vail Resorts is looking for an elite and reliable team of ski and snowboard enthusiasts and social media gurus to help generate photo, video and written content about Vail, Beaver Creek, Breckenridge, Keystone and Heavenly Resorts on its web site www.buzz.snow.com/snowsquad
 
Snow Squad members will be asked to ski or ride at Vail Resorts on a regular basis, and provide video, photo and written content each week. In exchange, Snow Squad Members will be provided an Epic Pass http://www.epicpass.com for the 2010-2011 season as well as well as $3000 worth of head-to-toe ski or snowboard gear. 
 
Starting April 1, 2010, interested skiers and riders can submit their best ski or snowboard video to www.buzz.snow.com/snowsquad
Voting begins April 15 and the highest voted videos will be named as finalists and Vail Resorts will announce the Snow Squad Team in late May 2010. Winning videos will be presented on www.buzz.snow.com/snowsquad May 24, 2010.
 
For more information and to enter please visit www.buzz.snow.com/snowsquad
 
                                                                        
Contact(s):

About Vail Resorts
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resort properties of Vail, Beaver Creek, Breckenridge and Keystone mountain resorts in Colorado, Heavenly Mountain Resort in the Lake Tahoe area of California and Nevada, and the Grand Teton Lodge Company in Jackson Hole, Wyo. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties across the United States and the Caribbean. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and the consumer website is www.snow.com.

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