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The 33rd Annual Burton US Open Brings Incredible FREE Activities To Vail
Burton Snowboards announces fun, free activities for the entire family during the US Open presented by MINI at Vail Mountain. Held from March 4th – 7th, the legendary annual event offers nonstop live action and a celebration of snowboarding both on and off the hill in the Town of Vail. Over four festive, jam-packed days, visitors will be treated to world-class riding, free concerts by huge musical acts, a Riglet Park for kids to try snowboarding, opportunities to meet the pros, all-day après specials, a Burton Girls Ride Day, a new Broomball tournament, product sampling, giveaways and more. For additional details, check out the exciting schedule of events happening below in North America’s premier resort community during the world’s greatest snowboarding event.
 
Burton Riglet Park & Learn To Ride Experience at Golden Peak
Wednesday & Thursday: 10:00am – 12:00pm & 2:00pm – 4:00pm
Friday & Saturday: 10:00am – 5:00pm
A special Burton Riglet Park will offer a Learn To Ride experience for kids 3 to 6 years old, complete with coaches and gear provided free of charge. This playground introduces the littlest riders to the foundations of snowboarding through play and guided discovery.
 
Burton Retail Store Events & Promotions
Thursday – Saturday: 3:00pm – 5:00pm Vail Village Burton Store Après Event
Friday: 3:00pm – 5:00pm Rider Meet & Greet at Burton Pop-Up Shop in the Sponsor Village
Meet your favorite Burton Team riders and pick-up exclusive US Open merchandise, including a FREE US Open backpack with a purchase of $200 or more. Also, head to the Burton stores in Arrabelle and Vail Village to get a “Burton Passport ” game card – have your passport stamped around town and enter it for the chance to win amazing daily prizes, including product from the new Spring/Summer Burton Durable Goods collection, Burton store gift cards and VIP seating at the US Open slopestyle and halfpipe finals (limit one card per person).
 
Après All Day Events
Explore the pedestrian-friendly dining options, nightlife, and shopping in the town of Vail. Favorite Vail resort bars and restaurants will be celebrating Après All Day, including Larkspur, Garfinkels, Red Lion, Altitude and Tavern on the Square. Each location will host US Open giveaways, contests, and food and drinks specials. Also keep an eye out for select Vail bars and restaurants participating in the “Secret Stash” program offering scratch-off cards good for amazing US Open prizes.
 
Sponsor Village at Golden Peak
Wednesday: 9:00am – 4:00pm
Thursday – Saturday: 9:00am – 5:00pm
Right in the heart of Vail, drop by the Sponsor Village in Golden Peak to enjoy free product sampling, demos and giveaways. Come by the MINI Cooper “Container” lounge for the chance to warm up inside the all-wheel drive MINI Countryman, spin-to-win for prizes including a Burton x MINI Juice Wagon snowboard raffle, and tour a unique gallery of Burton heritage boards. At the Mountain Dew dome, try on a futuristic virtual reality headset featuring backcountry snowboarding with Danny Davis & Scotty Lago. Garmin will have free demos of the VIRB Elite HD action camera and be entered to win a free VIRB Elite Action Camera. Head to the demo tent to check out the 2015 Burton hardgoods line, and the Burton Pop-Up Shop in the Sponsor Village at Golden Peak will also be offering the opportunity to shop exclusive US Open gear and the latest year-round products from Burton. There’s all of this and much more from Vail Mountain, Town of Vail, Paul Mitchell, 3M™ Thinsulate™ Insulation, G-Shock, Pacifico, Clif Bar & Company and Shiseido.
 
Burton Girls at Golden Peak
Exclusively for women, enjoy ladies’ specific product demos, giveaways, Burton team appearances and events at the uniquely comfortable and inviting on-snow Burton Girls.com tent. Dedicated staff will be on hand to help choose hardgoods to demo. Take a pic in the photo booth to share on social media with #BurtonGirlsUSO15 for the chance to win a women’s Burton jacket. And at 10:30am on Saturday, March 7th, meet up for complimentary breakfast, watch the women’s halfpipe finals, take laps with fellow female riders and après the afternoon away.
 
NEW US Open Broomball Tournament at Solaris Ice Rink
Wednesday: 4:30pm – 7:00pm Broomball Tournament
Thursday: 4:30pm – 8:00pm Finals & Awards Ceremony
New this year, don’t miss the US Open Broomball Tournament, an exciting community event featuring six teams who will battle it out on the ice. Spectators will be treated to some fun intermission activities and can step into a free, hockey themed photo booth for a memorable keepsake. Pacifico will be on hand for the 21 and over crowd.
 
All US Open events are FREE, family-friendly and open to the public. Look for convenient, complimentary in-town bus routes to get around both base villages provided by the Town of Vail.
 
And if you can’t experience the US Open in person, follow #BurtonUSOpen and catch all the action online via the live webcasts at www.Burton.com/USO. And be sure to tune in to the men’s and women’s slopestyle and halfpipe competition live shows on FOX Sports 2. Here is the complete broadcast schedule.
 
About the Burton US Open
The world’s best snowboarders will come together in Vail, Colorado from March 2nd – 7th to partake in the longest running, premier snowboarding event, the Burton US Open Snowboarding Championships presented by MINI. By day, experience world-class halfpipe and slopestyle competition, then at night keep the momentum high with FREE concerts, events and activities for all-ages. A big thanks to the following partners for their support of the 33rd edition of the Burton US Open: MINI, Vail Mountain, Mountain Dew, Town of Vail, Garmin, Paul Mitchell, 3M™ Thinsulate™ Insulation, G-Shock, Pacifico, Shiseido, Clif Bar & Company, CHILL, anon., Analog and World Snowboard Tour.
 
About MINI
MINI is involved in action sports around the world through cooperation and sponsoring activities. As a partner of trend-conscious sports, MINI supports young and creative sports people and, in so doing, promotes the development of their sport. MINI has been the official presenting partner for the Burton Global Event Series since 2011.
 
About Vail Mountain
Coveted as one of the largest ski resorts in the world with more than 5,200 acres of skiable terrain, seven legendary Back Bowls spanning seven miles, and the most groomed terrain on the planet, Vail has been an extraordinary winter vacation destination for passionate skiers and snowboarders for more than 50 years. It is home to world-class athletes during the U.S. Ski Team early-season training sessions in Golden Peak, the Burton US Open Snowboarding Championships and the 2015 World Alpine Ski Championships. Under blue skies more than 300 days each year, friends and families reconnect and celebrate here from year to year and generation to generation. The vacation experience is exceptional, from the Vail Ski & Snowboard School to events, activities and festivals, shops and spas, abundant culinary experiences and luxurious accommodations. Coupled with the vision inherent in the spirit of Vail’s founders, and a modern day commitment to excellence in all aspects of guest service and operations, Vail is a mountain resort like nothing on earth. www.vail.com.  
 
Media Contact:
Abby Young, Burton Snowboards, abbyy@burton.com, 802-651-0353
 
About Vail Resorts, Inc. (NYSE: MTN)
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone in Colorado; Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada; Park City and Canyons in Utah; Afton Alps in Minnesota and Mt. Brighton in Michigan; and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.
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