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There was a wonderful article last month in the Guardian about the future of circuses in Britain. What was striking was the positivity, and the strides that modern circus performance has been making. Given the recent inclusion of circuses in…

The Irish Times Culture section ran an article today about the demise of Waterford’s Red Kettle Theatre Company. The company goes into liquidation after 30 years on the go due to trading difficulties. The Irish Times reported that while the…

You’ve probably read about the growth of the experience economy in business circles. That is, the notion that you can sell an experience alongside a product. Of course this is exactly what theatre, tourism attractions, ice venues, sports arenas and…

Cognitive fluency may sound like an odd topic for our blog, but it has a huge impact on our decision making. Cognitive fluency means how easy it is to think about something. By and large this what our brains prefer.…