28 August 2014

Helping Patrons: Where’s My Confirmation?

So not long ago I was trying to make a purchase online. It was a wedding present for a friend, so it was not only expensive – I really needed to get it right (don’t judge me, but the wedding…
26 August 2014

The Future of British Circuses?

There was a wonderful article last month in the Guardian about the future of circuses in Britain. What was striking was the positivity, and the strides that modern circus performance has been making. Given the recent inclusion of circuses in…
15 August 2014

Best Wishes to Waterford’s Red Kettle Theatre Company

The Irish Times Culture section ran an article today about the demise of Waterford’s Red Kettle Theatre Company. The company goes into liquidation after 30 years on the go due to trading difficulties. The Irish Times reported that while the…
14 August 2014

Create Memorable Patron Experiences

You’ve probably read about the growth of the experience economy in business circles. That is, the notion that you can sell an experience alongside a product. Of course this is exactly what theatre, tourism attractions, ice venues, sports arenas and…
05 August 2014

Cognitive Fluency and Arts Marketing

Cognitive fluency may sound like an odd topic for our blog, but it has a huge impact on our decision making. Cognitive fluency means how easy it is to think about something. By and large this what our brains prefer.…