Vail Resorts re-imagines vacation photo experience with second generation of EpicMix for 2011-2012 season after a successful inaugural 2010-2011 season
, Vail Resorts’ Webby award-winning online and mobile application launched for the 2010-2011 ski and snowboard season, allowing guests at five of its world-class mountain resorts to effortlessly utilize technology to digitally capture their ski and ride experience and share it with friends and family through RF technology. During the 2010-2011 ski and snowboard season nearly 100,000 skiers/snowboarders activated their EpicMix accounts (a 15-percent adoption rate), generating more than 35 million social impressions
and racking up more than 55 billion vertical feet of skiing and snowboarding at Vail, Beaver Creek, Breckenridge, Keystone and Heavenly.
EpicMix has been re-imagined and re-engineered for the 2011-2012 ski and snowboard season, including new groundbreaking functionality and user engagement, and will be fully operational at Northstar-at-Tahoe. Highlights include:
- RF-enabled lift tickets and passes will now allow for automatic delivery of professional photographs to guest accounts.
- Free professional photos will be made available to guests for sharing on Facebook and Twitter.
- Guests can combine professional photos and their own photos with vertical feet skied, digital pins earned and cumulative snowfall to capture the ultimate snapshot of their mountain experience this season.
- Vail Resorts is replacing nearly all paper lift tickets with durable and reusable “smart” lift passes at all six mountain resorts.
$30 Million in capital improvement projects to be invested at Northstar for the 2011-2012 season to enhance the guest experience
Plans include new gladed terrain and ski trails that will increase skiable terrain by 10 percent, a new high-speed detachable quad chairlift on “The Backside,” new snowmaking and a new on-mountain restaurant near the top of the Tahoe Zephyr Express Lift with indoor seating for 500 and outdoor seating for 200. Two-time Olympic gold medalist, Shaun White will make Northstar his primary training resort, and will help design a 22’ halfpipe for guests to enjoy. In addition, new Patagonia and Burton retail shops and an expanded North Face store in a new location will be added to the Village at Northstar
, bringing additional energy to the popular mountain village. Construction of the proposed capital improvement projects has commenced, with completion expected for the 2011-2012 winter season.
World-class development in Vail continues with a new table-service restaurant at Mid-Vail, opening to the public for the 2011-2012 season at Vail
On the heels of last season’s debut of the new high-speed quad, the High Noon Express Lift (#5), the new tubing hill lift at Adventure Ridge and “Vail’s Renaissance” in the base areas, Vail’s on-mountain renaissance continues with the addition of a highly-anticipated new 13,000-square-foot table-service restaurant – The 10th – scheduled to open to the public for the 2011-2012 winter season. The guest experience will be further elevated with upgrades to the Kids Adventure Zones and two new zones on the eastern side of the mountain. The new Winter Teva Mountain Games makes its debut in February, joining Vail’s lineup of signature events including Vail Snow Daze, Vail Holidaze, CarniVail and Spring Back to Vail. Not to be missed in town, Elway’s and Matsuhisa will join Vail’s notable culinary scene in time for the winter season. All these things combined with generous snowfall and nearly 5,300 acres of terrain are just some of the many reasons Vail can credibly lay claim to being a resort like nothing on earth!
New ski school hub set to open at Adventure Peak in 2011 to compliment Heavenly’s world class ski instruction and adding to the family-friendly experience of the super tubing hill, ski biking slopes and world-class dining experience at the top of the Gondola
is home to three members of the Professional Ski Instructors of America’s National Demonstration Team and six members of PSIA’s Western Demonstration Team which is more than any ski resort in the nation. The new children’s ski school building will be consistent in look and feel to Heavenly’s new 14,980 square foot Tamarack Lodge and will elevate the ski school facilities to the same world-class level as our ski school instruction. The addition of the new ski school building will continue to grow Adventure Peak into an exciting hub for families with tubing, snow biking, sightseeing and dining. Tamarack Lodge’s design will be utilized at Northstar-at-Tahoe next year and is the baseline for exceptional architecture for future projects with Vail Resorts.
It might seem impossible to raise the bar any higher at Breckenridge Ski Resort after a record-setting snow season during which the luxury One Ski Hill Place, A RockResort opened and amenities like the Gold Runner Coaster and 22-foot superpipe debuted making headlines across the ski industry. But the bar can go higher, and to steal a line from one of our favorite movies, this next season goes to 11! Actually, Breckenridge hits 50 on
opening day, Nov. 11, 2011. Breckenridge’s golden season will continue to bring signature events like the Nike 6.0 Winter Dew Tour stop in December, Ullr Fest and the International Snow Sculpture Championships in January, the new Spring Fever Festival in April, as well as the great snow and customer service you’ve come to expect at Breck. In addition, 50th anniversary celebrations, promotions and fun will abound all season long. Visit www.breckenridge.comth Anniversary Season and more!
for the latest on Breckenridge’s 50
Opening on Nov. 4, 2011 Keystone debuts increased family programming, including the increasingly famous Kidtopia Snow Fort
The 2011-2012 season welcomes families with expanded Kid’s Adventure Zones located throughout Keystone Resort. Keystone’s winter event calendar abounds with live entertainment that will be sure to get the whole family toe tapping and giggling in no time. Back for its third season Keystone’s signature family-friendly event, Kidtopia will host even more free activities, an even bigger Snow Fort and look for new off-mountain events and activities. Keep checking www.keystonekidtopia.com
for further information on the largest family event in the Colorado Rockies. Gear up for enhanced ice skating adventures available under the sunny sky and the twinkling night sky. From Kidtopia Teen Nights, four diamond dining experiences, snow tubing and sleigh rides there is something for everyone at Keystone Resort.
Dedicated to service and excellence, Beaver Creek adds new high speed quad chairlift
With the promise of “not exactly roughing it”, Beaver Creek delivers arguably the best guest service in the industry and over its 30 year history has continually reinvested in the resort experience. For 2011-2012 a new high-speed quad chairlift in Rose Bowl boosts the ski experience and capitalizes on gentle as well as extreme terrain in the area. From covered escalators that carry guests to the impeccably groomed slopes to award-winning cuisine and Ambassadors who care for every last need, and Cookie Time, where at 3 p.m. daily skiers are greeted at the base with a warm chocolate chip cookie, this is a ski vacation unlike any other. Blending a uniquely contoured mountain comprised of three mountains, Beaver Creek, Bachelor Gulch and Arrowhead, its 1,815 acres feel bigger and promise adventure at every turn. Notable ski school programs and dedicated learning areas keep families coming back for generations. The world’s fastest ski racers also know Birds of Prey
is one of the toughest courses on the Alpine World Cup circuit. Test your mettle on more than 24,000 vertical in one day at Talons Challenge
. Other notable amenities include a dedicated kids’ ski school center at The Ranch, a tubing hill and the 530-seat Vilar Performing Arts Center
- Season-to-date lift revenue at Vail Resorts’ six mountain resort properties, adjusted as if Northstar (acquired in October 2010) was owned in both periods, and including season pass revenue for each period, increased by approximately 8.0% through April 24, 2011, compared to the prior year period ended April 25, 2010.
- Season-to-date total skier visits for the Company’s six mountain resort properties, adjusted as if Northstar was owned in both periods, were up approximately 3.9% through April 24, 2011, compared to the prior year season-to-date period ended April 25, 2010.
- Season-to-date ancillary revenue increased at the Company’s six mountain resort properties, adjusted as if Northstar was owned in both periods, with ski school up 8.4%, dining up 9.0% and retail/rental higher by 8.3% through April 24, 2011, compared to the prior year season-to-date period ended April 25, 2010.
Vail Resorts’ luxury resort hotel company, RockResorts, opened One Ski Hill Place in Breckenridge
in 2010. Recently RockResorts added four new hotel properties in the Caribbean: Half Moon, Jamaica; Balcones del Atlántico, Dominican Republic; and future RockResorts Alma del Pacifico in Costa Rica, and Bimini Bay Resort & Marina, The Bahamas.
Vail Resorts’ real estate, construction and development division – VRDC – continues to build on its success with the debut of two new properties – One Ski Hill Place, A RockResort, at the base of Peak 8 in Breckenridge and The Ritz-Carlton Residences, Vail just steps away from the world-class slopes of Vail. In Breckenridge, the 2010 opening of One Ski Hill Place is setting a new standard for luxury and service – just in time for Breckenridge Ski Resort’s 50th anniversary. And in Vail, VRDC has been an integral part of the $1 billion-plus renaissance of Vail, first with the 2008 opening of The Arrabelle at Vail Square, A RockResort that transformed the Lionshead base village and now with the 2010 debut of The Ritz-Carlton Residences, Vail that coincided with the opening of two other luxury properties in Vail. The renaissance continues with the future plans for Ever Vail, a mixed-use project incorporating one of the most environmentally-friendly designs (LEED-nd), community facilities, shopping, restaurants, an amphitheater, a new hotel and new skier services. www.vrdcliving.com