Mt. Brighton Ski & Snowboard School Announces the Burton/Elan Snowboarding and Skiing Instructional Program

19 September 2016
  • Introduction to snowboarding or skiing with multi-week program includes complimentary snowboard or skis
BRIGHTON, Mich.,  September 19, 2016 – Mt. Brighton and its acclaimed Ski and Snowboard School are stepping up with longtime ski and snowboard industry companies – Burton Snowboards and Elan Skis – to create a new and innovative approach to professional on-hill instructional efforts, familiarizing new and beginner skiers and snowboarders with equipment during the multi-week lesson schedule and allowing the guests to take that same equipment home with them at the program’s conclusion.

Known as the Mt. Brighton Ski and Snowboard School Free Gear Instructional Program, open to children age seven to adult, this proven method of teaching skiing and snowboarding will give Mt. Brighton’s guests that are new to the sport a definite edge over other beginner skiers and snowboarders. The four-week program includes a weekly, two-hour professional lesson, all-area lift tickets, rental equipment (including a skis or snowboard, boots and bindings, plus poles for skiers) and, best of all, guests get to take home the new Burton snowboard and bindings or Elan skis and bindings that they’re now familiar with.

“The Mt. Brighton Ski and Snowboard School has featured Burton Snowboards and Elan Skis, so often times we have our guest inquiring about purchasing the same equipment they’ve just learned on. Burton and Elan’s products are high-quality, very durable and reliable, which is paramount in our rental department,” said Mt. Brighton General Manager Chris Sorensen.

Added Mt. Brighton’s Tiffany Stewart, senior marketing manager, urban ski areas: “As Mt. Brighton’s guests begin what we’re sure will become a lifelong passion for skiing and snowboarding, we’re confident that we’re sending them home with the right pair of skis or snowboard. We know it can be intimidating to learn a new sport, so Mt. Brighton is thrilled to be able to introduce a program which covers what we believe are the two most important aspects – lessons from the professionals at our legendary ski and snowboard school, along with quality equipment that is theirs to keep.”

The cost of the program, including being able to take home the new Burton snowboard and bindings or Elan skis and bindings, is $349.

Mt. Brighton Ski and Snowboard School Free Gear Instructional Program dates include:
Tuesdays: Jan. 10, 17, 24 and 31, 6-8 p.m.
Wednesdays: Jan. 11, 18, 26 and Feb. 1 (Women Only), 11 a.m.-1 p.m.
Thursdays: Jan. 12, 19, 26 and Feb. 2, 6-8 p.m.
Sundays: Jan. 15, 22, 29 and Feb. 5, 3-5 p.m.
Registration for the Mt. Brighton Ski and Snowboard School Free Gear Instructional Program begins Sept. 19. Skis and snowboards will be based on availability, so guests are encouraged to register early while supplies last. For more information please visit
About Mt. Brighton
Since 1960, Mt. Brighton Ski Area has been one of the most iconic family winter destinations in the Midwest as well as a summer destination for golfers and competitive mountain bike racers. Recent investments of $10 million delivered a revitalized experience throughout the resort – such as new chair lifts, base facilities and children’s ski and ride school center; enhanced learning terrain and Michigan’s most innovative terrain park.  Mt. Brighton’s new state-of-the-art snowmaking system ensures the best snow surface conditions in the region.  Its acclaimed instruction and coaching programs have converted thousands of first-time participants into lifelong skiers and riders – and with the opportunity to take that passion to Vail Resorts’ iconic western mountains, Mt. Brighton is truly the place where Epic begins. For more information, please visit
About Vail Resorts, Inc. (NYSE: MTN)
Vail Resorts, Inc., through its subsidiaries, is the leading global mountain resort operator. The Company’s subsidiaries operate nine world-class mountain resorts and three urban ski areas, including Vail, Beaver Creek, Breckenridge and Keystone in Colorado; Park City in Utah; Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada; Perisher in Australia; Afton Alps in Minnesota, Mt. Brighton in Michigan and Wilmot Mountain in Wisconsin. The Company owns and/or manages a collection of casually elegant hotels under the RockResorts brand, as well as the Grand Teton Lodge Company in Jackson Hole, Wyo. Vail Resorts Development Company is the real estate planning and development subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is and consumer website is

<< Back