Afton Alps ‘Food Shelf Frenzy’ Benefits Second Harvest Heartland

17 March 2014
March 22 & 23 Food Drive Gives Guests Discounted Lift Tickets in Exchange for Food Donation to Second Harvest 
Media Contact: Amy Reents, (651) 226-4890,
Hastings, Minn. – March 17, 2014 – Afton Alps Ski Area will host its annual Food Shelf Frenzy program collecting canned goods for Second Harvest Heartland food bank, giving guests deeply discounted lift tickets in exchange for their donation.  
Saturday, March 22, and Sunday, March 23, Afton Alps will offer reduced price lift tickets --- $20 for a full day or $15 for a 3pm to close lift ticket --- to guests that donate four or more non-perishable food items at Afton Alps.
“Food Shelf Frenzy is a great way to give back to the community while enjoying the spring weather, which is perfect for skiing,” says Amy Reents, Afton Alps Marketing Manager. “We’re delighted to give Afton Alps’ guests a discount motivation to donate to Second Harvest, which is an amazing organization, like the other local non-profits we partner with throughout the year as part of our Vail Resorts Echo charitable giving program.”
Second Harvest Heartland is the Upper Midwest’s largest hunger relief organization, distributing 76 million or more pounds of food annually. Second Harvest’s goal is not only to help hungry neighbors today, but to provide the means for everyone to be fed tomorrow.
About Afton Alps
Afton Alps is a subsidiary of Vail Resorts, Inc., the premier mountain resort operator in the U.S.  Celebrating its 50th anniversary this season, Afton Alps is the largest ski area near a major city in the Midwest with 50 trails on nearly 300 acres, 18 lifts, four base areas, night skiing and riding, and an 18-hole golf course. Afton Alps 2014-15 season pass line-up was recently released featuring a variety of new pass options combining days locally, as well as days out West at Vail Resorts’ eight world-class western resorts: Vail, Beaver Creek, Breckenridge and Keystone in Colorado; Canyons in Park City, Utah and Heavenly, Northstar and Kirkwood at Lake Tahoe. Afton Alps Ski Area is located at 6600 Peller Ave. S. in Hastings, Minnesota. For more information, visit
About Second Harvest Heartland
Second Harvest Heartland works to reinvent hunger relief through leadership and innovation. Second Harvest Heartland is a member of Feeding America, a national network of more than 200 food banks serving every state in the United States. 

About Vail Resorts, Inc. (NYSE: MTN)
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone in Colorado; Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada; Canyons in Park City, Utah; Afton Alps in Minnesota and Mt. Brighton in Michigan; and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is and consumer website is
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