Resort News

Northstar California Resort is calling all s’mores enthusiasts to participate in S’moresapalooza in the Village at Northstar this weekend. An event first at Northstar, S’moresapalooza will feature a s’mores eating contest, s’mores stacking contest – to see who can build the largest s’mores stack – and a mass s’mores roast around the fire pits in the Village at Northstar. Resort guests are invited to participate in the festivities, scheduled to take place in the afternoon on Sunday, January 15.

The Play It Safe campaign is a multi-faceted, comprehensive campaign aimed at addressing slope safety by communicating how guests can ski and snowboard more responsibly and still have a great time. All six of the Company’s resorts are implementing enhanced on-mountain Play It Safe messaging across a variety of channels and in critical locations, such as terrain park exits and areas where trails merge, to reach skiers and snowboarders of all ages. Vail Resorts is also working on video communications with sponsored Olympic and world champion ski and snowboard athletes Lindsey Vonn and Shaun White who share the company’s safety vision.

With $30 million in capital projects now complete, today Northstar hosted the official grand opening of its new on-mountain restaurant, the Zephyr Lodge, as well as the Promised Land Express, a new express quad chairlift providing access to two new trails and a new ski pod in the resort’s most popular terrain area.

Northstar California Resort, through Vail Resorts Echo, is pleased to announce the 2011-2012 grants it has awarded local non-profit organizations. Aimed at both protecting the beautiful natural resources that surround the resorts and helping build stronger communities where the Company’s employees live and work, Vail Resorts Echo encompasses three core efforts – environmental stewardship, charitable giving and community volunteer engagement.