Resort News

The Play It Safe campaign is a multi-faceted, comprehensive campaign aimed at addressing slope safety by communicating how guests can ski and snowboard more responsibly and still have a great time. All six of the Company’s resorts are implementing enhanced on-mountain Play It Safe messaging across a variety of channels and in critical locations, such as terrain park exits and areas where trails merge, to reach skiers and snowboarders of all ages. Vail Resorts is also working on video communications with sponsored Olympic and world champion ski and snowboard athletes Lindsey Vonn and Shaun White who share the company’s safety vision.

With $30 million in capital projects now complete, today Northstar hosted the official grand opening of its new on-mountain restaurant, the Zephyr Lodge, as well as the Promised Land Express, a new express quad chairlift providing access to two new trails and a new ski pod in the resort’s most popular terrain area.

Northstar California Resort, through Vail Resorts Echo, is pleased to announce the 2011-2012 grants it has awarded local non-profit organizations. Aimed at both protecting the beautiful natural resources that surround the resorts and helping build stronger communities where the Company’s employees live and work, Vail Resorts Echo encompasses three core efforts – environmental stewardship, charitable giving and community volunteer engagement.

Northstar California Resort to put the efficiencies of its snowmaking system to work and is offering top-to-bottom skiing and riding. Resort guests can ski and ride 2,280 vertical feet on 75 acres of terrain spread across 11 trails accessed by seven lifts, and the best snow surface conditions around the Lake.