Vail Resorts Announces New Live-Look on Snow Reporting

06 November 2013
For Immediate Release                   
                         

Vail Resorts Announces new Live Look on Snow Reporting

  • Vail Resorts Install live, on-mountain Snow Stake Cameras
 
With snow falling and our Colorado resorts open or only days away from opening,Vail Resorts todayannounced the launch of a live-look snow stake camera now available to the public for its four Colorado resorts. This marks the first time guests can see the resort’s snow stake for themselves, offering a transparent update on snowfall at any time. Starting this season, snow stake cameras will be available at seven of Vail Resorts including Vail, Beaver Creek, Breckenridge, Keystone, Heavenly, Northstar and Kirkwood.
 
The new snow stake system re-imagines the way guests receive snow report information and allows them to see mountain conditions in real-time. This innovative system has been developed internally by Keystone ski patroller and features an electrical system that automatically flips the snow stake at the scheduled time every day.
 
Keystone successfully piloted the snow stake system in the 2012-13 winter season, and the system is now being extended to six new resorts this year. Canyons in Park City, Utah, is planning to join the program in the 2014-15 winter season. Each mountain will have access links to a time lapse video and static images on designated mountain website pages.
 
To access Vail, Beaver Creek, Breckenridge and Keystone snow stake please visit resort specific websites. The Colorado resorts encourage guests to share their snow photos using #vailsnow, #beavercreeksnow, #breckenridgesnow. or #keystonesnow.
 
Each resort will also have a daily GoPro snow report produced by an on-mountain experience reporter who will capture daily on-mountain GoPro photos and/or videos that will give guests a raw, real-time view of conditions on the slopes.
 
To view the snow stakes, visit the snow report page or the web campage on snow.com or on each resort site. Direct links to the Colorado Snow Stakes can be found here:
Vail Snow Stake
Beaver Creek Snow Stake
Breckenridge Snow Stake
Keystone Snow Stake
 
2013/14 WINTER SEASON PASSES
Vail Resorts’ season pass lineup offers the best value for the 2013-2014 winter season. All current prices on Vail Resorts season passes are guaranteed for a limited time only. Formore information about the 2013-2014 season pass line-up or to purchase a pass online, visit www.epicpass.com.

About Vail Resorts
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resort properties of Vail, Beaver Creek, Breckenridge and Keystone mountain resorts in Colorado, and the Heavenly Ski Resort and Northstar-at-Tahoe Resort in the Lake Tahoe area of California and Nevada, and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties across the United States and in the Caribbean. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.comand consumer website is www.snow.com
 

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Media Note
More info, photos and broadcast-quality video footage of Vail, Beaver Creek, Breckenridge, Keystone Keystone, Vail, Beaver Creek, and Breckenridge are also available at http://news.vailresorts.com/. Please credit the photographer listed and Vail Resorts.

Media Contact
Vail – Sara Lococo, (970)754-4528, slococo@vailresorts.com
Beaver Creek – Ashley Smith, (970) 754-5169, ALSmith@vailresorts.com
Breckenridge - Alysa Hetze, (970)496-7402, ahetze@vailresorts.com
Keystone – Tucker Vest Burton, (970)496-4065, tburton@vailresorts.com


About Vail Resorts, Inc. (NYSE: MTN)
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone in Colorado; Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada; Canyons in Park City, Utah; Afton Alps in Minnesota and Mt. Brighton in Michigan; and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.
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