Ski and Ride Mt. Brighton and Go West on Most Popular Season Pass in the Snow Sports Industry; This Is Where Epic Begins™

15 August 2013
  • Epic Pass Features Unlimited Skiing and Riding at Mt. Brighton and 17 Other Resorts in Three Countries for $689
  • Epic Local Pass Features Unlimited Skiing and Riding at Mt. Brighton and a Trip Out West for $529
  • With Vail Resorts’ $10 Million Investment in Re-Imagining the Experience at Mt. Brighton, a New Branded Look and Tagline, “Where Epic Begins,”  Is Unveiled
  • Epic Pass Features Unlimited Skiing and Riding at Mt. Brighton and 17 Other Resorts in Three Countries for $689
  • Epic Local Pass Features Unlimited Skiing and Riding at Mt. Brighton and a Trip Out West for $529
  • With Vail Resorts’ $10 Million Investment in Re-Imagining the Experience at Mt. Brighton, a New Branded Look and Tagline, “Where Epic Begins,”  Is Unveiled
MT. BRIGHTON, MICH.–Aug. 15, 2013 – As bulldozers, backhoes and jackhammers continue their raucous symphony at Mt. Brighton to the tune of $10 million in significant improvements, Vail Resorts is offering Michigan skiers and riders unlimited access to Mt. Brighton along with the opportunity to ski and ride 17 other iconic resorts in three countries on one season pass: the Epic Pass. The most popular season pass in the snow sports industry is only guaranteed at the price of $689 through Sept. 2, 2013.

“This winter, Michigan skiers and riders will experience a completely transformed Mt. Brighton from significantly expanded snowmaking with triple the capacity and new chairlifts to an exciting new children’s ski and ride school center and the most innovative new terrain park in the state,” said Kirsten Lynch, executive vice president and chief marketing officer of Vail Resorts. She added, “They can enjoy these and many other new improvements at Mt. Brighton all winter long and ski or ride 17 other iconic resorts in Colorado, Utah, Tahoe, Switzerland and Austria on the Epic Pass. This is Where Epic Begins.”

Vail Resorts’ season passes offer guests the flexibility to choose which pass is right for them based on how much and where they plan to ski and ride. The following guide can help Michigan skiers and snowboarders choose the best season pass options for them, based on how much they plan to ski and ride locally and out West. All passes are available for purchase now at www.epicpass.com.

Ski and Ride Local and Out West
The
Epic Local Pass™:Perfect for snow sports enthusiasts who want to take their annual ski vacation out West and ski unrestricted in their backyard all season long. The Epic Local Pass at $529 for adults offers unlimited and unrestricted skiing at Mt. Brighton, as well as at Breckenridge, Keystone and Arapahoe Basin with some limited restrictions at Canyons, Heavenly, Northstar and Kirkwood. The pass also includes a total of 10 days at Vail and Beaver Creek with holiday restrictions. At this rate, the Epic Local Pass pays for itself in just over four days when skiing at the western resorts and is only $130 more than last season’s Mt. Brighton Pass. A teen rate is offered at $409 and for children ages 5-12, the pass is$269. A discounted rate is also offered for college students at $479 (proof of 12 credit hours in the 2013-2014 school year is required).

The Epic Pass™: For those who want to ski wherever and whenever they want.  Unlimited skiing or riding at Mt. Brighton, as well as at Vail, Beaver Creek, Breckenridge, Keystone, Arapahoe Basin and Eldora in Colorado, Canyons in Park City, Utah and Heavenly, Northstar and Kirkwood in Lake Tahoe at $689 for adults and $359 for children (ages 5-12). No restrictions. Epic Pass holders also receive five free days at Verbier, Switzerland and five free consecutive days at Arlberg, Austria. At this rate, the Epic Pass pays for itself in just over five days when skiing at the western resorts.

Ski and Ride Mt. Brighton Only
Mt. Brighton Only Pass: For those who only plan to ski or ride at Mt. Brighton. At $399, nearly the same price introduced last spring for the 2012-2013 season, pass holders receive unlimited access to Mt. Brighton with no restrictions.A discounted rate is also offered for seniors at $329 and college students for $269 (proof of 12 credit hours for 2013-2014 is required). Discounts are available for families.

Vail Resorts encourages guests to purchase pass insurance. All of its pass products are non-refundable and non-transferrable; however, pass insurance covers pass holders in the event of unexpected circumstances including sickness, injury and job loss. Pass insurance is $20 for adults and $10 for children (ages 5-12). Coverage applies for all season passes valid for the 2013-2014 winter season. For more information, visit www.epicpass.com.
 
New Brand Identity: Where Epic Begins™
Mt. Brighton also has unveiled a new brand platform, Where Epic Begins™, that draws inspiration from the source — the ski area– where children and adults alike get their first taste of sliding down a mountain that soon becomes a quest for self expression, whether it’s carving perfect turns, shaving seconds off the gold medal time down the race course or honing a trick in the terrain park. It’s where a strong sense of community and camaraderie prevails and a passion for the mountain is shared, time after time. Parents bring their children to introduce them to their love of the mountain, and a family tradition has begun. It becomes an intrinsic part of each individual’s identity and a lifelong pursuit that takes them across the country and around the world to iconic mountains where they rack up epic adventures. It all starts right here – this is Where Epic Begins.

About Vail Resorts, Inc. (NYSE: MTN)
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone in Colorado; Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada; Canyons in Utah; Afton Alps in Minnesota and Mt. Brighton in Michigan; and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.comand consumer website is www.snow.com.

Contact(s)

Kelly Ladyga

Vice President of Corporate Communications
Email: kladyga@vailresorts.com
Phone: (303) 404-1862
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