Mega Deals at Annual Ski Rex Sale

Labor Day event kicks of ski/snowboard season with abundant inventory, junior equipment packages, ski and boot recycling, custom boot fitting, and Vail season pass sales


DENVER, COLO., August, 18, 2009—As one of the retail epicenters for the ski and snowboard industry, Colorado skiers and riders can expect “don’t miss” deals this year at the super-sized SKI REX tent sale when it returns to the four Colorado Ski & Golf shops and Boulder Ski Deals stores with hotter than usual deals on ski and snowboard equipment, clothing, and accessories when it kicks off over Labor Day weekend on Sept. 5 and continues through Sept. 20, 2009. The SKI REX team has been purchasing literally tons of excess and unsold inventory from around the U.S. and bringing it into Colorado for one of the biggest versions of this popular sale in years. Major bargains are the norm for skiers and riders on the hunt for last season’s equipment models and style at discounts ranging from 30-75 percent off. Thousands of skis, snowboards, boots, bindings, jackets, clothing, and accessories fill the giant tents at all five locations for the three-day sale. Fashion-forward and “techno-philes” in search of the latest, newest, coolest items for the 2009-10 season can find everything they want with this first look and best prices during the early season. Skiers and riders can also purchase their Epic passes and season passes for Vail, Beaver Creek, Breckenridge, Keystone, and Arapahoe Basin throughout the weekend at all locations. 

              SKI REX hours are Saturday, Sept. 5 from 9 a.m. to 6 p.m. and Sunday, Sept. 6 from 10 a.m. to 5 p.m. The final day is Monday, Sept. 7 from 10 a.m. until 5:00 p.m. at the following Colorado Ski & Golf locations:

              2650 S. Havana, Aurora

              7715 Wadsworth, Arvada

              8100 W. Crestline, Littleton

              2454 Montebello Square Drive (corner of Montebello & Academy), Colorado Springs

              Boulder Ski Deals - 2525 Arapahoe Avenue, Boulder


Hottest Deals

            Some of the most sought-after items at the best prices at this year’s SKI Rex include:

The Dynastar Legend 8000 ski that blends the perfect balance of waist and tip width to create a platform that floats in softer snow, manages crud, and with its a generous sidecut delivers performance on hard snowand is 50 percent off; and so is the Tecnica Vento 70 Ultra ski boot that is known for its comfort, easy entry, and flex adjustments that provide a soft or hard setting with the turn of a knob. For snowboarders, the Burton Retro Twin snowboard is designed for terrain parks and conquering kickers, rails, and transitions with a freestyle-focused flex that delivers the stability needed—especially at 60 percent off. Another option is the Ride Control snowboard that delivers a smooth, solid ride that is suited for all-mountain riding for 50 percent off. 

Junior Trade In Program

              SKI REX also features the kickoff weekend for one of the best deals anywhere for Colorado kids ages 4-18-- JuniorTrade-In. This uniquely affordable program for kids has been available for 25+ years and was created to insure that children’s ski equipment is affordable—even on a tight budget. For value conscious families, a complete set of used equipment is available for $95 and includes skis, boots, bindings, and a safety binding check. Equipment can be returned the following year by Sept. 30 and for just $20per item (boots, skis), parents can refit their kids into a different set of used equipment for the next season. The net cost per child after the first year is $40 per year! The Junior Trade-In is also available for new equipment with setups starting at $199.99. Return it by Sept. 30 of the following year and the 50 percent discount is given for next year’s equipment--$99.99/year after the first year! If the kids don’t grow that much or love their current equipment, they can keep it for two years and return it for a 30 percent discount after two seasons. A similar deal is available for snowboarders with a slightly higher rate for used equipment--$110 for a full snowboard setup that includes boots and deck.

              “Now more than ever, we want to make sure that the cost of ski and snowboard equipment isn’t a barrier for families who want their kids to stay active on the slopes,” says Dave Williams, Colorado Ski & Golf general manager. “Even in this tough economy, we’re committed to keeping prices as affordable as possible so that kids and their families can enjoy Colorado’s world famous slopes,” he added.

Ski and Snowboard Recycling

              Back by popular demand, the Colorado Ski & Golf and Boulder Ski Deals stores are offering ski and snowboard recycling--onsite. Beginning Sept. 5 at the five SKI REX locations, skiers and riders can simply bring their unwanted skis, snowboards, cross-country skis, boots, poles and bindings to any Colorado Ski & Golf store or Boulder Ski Deals. Equipment in good condition will be donated to charitable domestic programs. Equipment not suitable for charitable ski programs is transported to a facility south of Denver and is shredded and used in a variety of new products including composite decking, flooring, furniture, etc.   A nominal fee will automatically be added to the purchase of new adult skis, snowboards, and boots and all proceeds will be donated to Snowsports Industries America (SIA) to support their national Ski Recycling Program.

Custom boot fitting

            For teens and adults looking for boots that deliver performance and comfort, all the Colorado Ski & Golf shops offer unlimited free boot adjustments on new boot purchases for as long as the skier/rider owns their boots. The purchase of new boots during SKI REX includes the iron clad guarantee that if the boots don’t fit comfortably after five outings, they can be exchanged. Experienced ski boot fitters recommend new ski boots about every five to seven years depending on the amount of use. Snowboarders need to make the purchase a bit more frequently because the softer, less expensive boots wear down more quickly-- approximately every two to three seasons.

              All items purchased at SKI REX include the Colorado Ski & Golf guarantee of complete satisfaction. If shoppers aren’t satisfied with their new skis or snowboard after three days on the slopes, they can exchange their equipment. This guarantee assures buyers they are buying the right equipment for their needs. Additionally, SKI REX guarantees these are the lowest prices in the nation. If a shopper finds a lower price on a sale item somewhere else, the Colorado Ski & Golf stores will not only match that price, they’ll beat it!

              “SKI REX is always huge but I think that the huge amount of inventory we have and the great prices we’re offering will make it even more popular than usual,” said William. “The incredible discounts are obviously the main attraction but we’ve seen the demand for Junior Trade In, boot fitting, and accessories grow steadily in the past few years,” he added. 

              For additional details and hours, go to

About Vail Resorts
Vail Resorts, Inc., through its subsidiaries, is the leading of mountain resort operator in the United States. The Company's subsidiaries operate the mountain resort properties at the Vail, Beaver Creek, Breckenridge and Keystone mountain resorts in Colorado, the Heavenly Ski Resort in the Lake Tahoe area of California and Nevada and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties across the United States and the Caribbean. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is and consumer website is







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Joan Christensen

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