Vail Resorts Offers Unlimited Professional EpicMix Photos for a One-Time Price of $30 for the Entire Season

15 November 2012
Capture, Share and Keep Your Winter Mountain Vacation Experience of a Lifetime
BROOMFIELD, Colo.–Nov. 15, 2012–Last year Vail Resorts revolutionized the vacation photo experience with the launch of EpicMix Photo and skiers and snowboarders at the Company’s world-class resorts were able to share photos with family and friends through their social networks. This year, Vail Resorts is making it even easier for guests to keep those professional-quality photos forever by offering unlimited high-resolution downloadable images all season long for a one-time rate of $30.

EpicMix Photo allows Vail Resorts guests to get their photos taken by professional EpicMix photographers and combine them with vertical feet and digital pins earned through the EpicMix platform and share them socially on Facebook and Twitter. EpicMix professional photographers are strategically placed on-mountain at Vail, Beaver Creek, Breckenridge, Keystone, Heavenly and Northstar to capture the best, most memorable images of a mountain vacation experience.

“A picture is worth a thousand words and last year our guests shared more than two million posts of their mountain vacation experience with their social networks using EpicMix,” said Kirsten Lynch, executive vice president and chief marketing officer of Vail Resorts. “We know that our guests also want to keep those photo memories to help them remember their vacation experience of a lifetime so we are offering them unlimited access to download their EpicMix Photos for the entire season for only $30.”

Additionally, Vail Resorts will offer prints for sale at several locations, including children’s ski schools at all of the Company’s resorts except Kirkwood, where the first generation of EpicMix will be available this year. Prints can be purchased in either 5x7 or 8x10 formats for $20 each.

New for 2012-2013 EpicMix Racing: Every Champion Has a Story to Share Also new this year, Vail Resorts announced the third generation of its wildly popular ski and snowboard application EpicMix—EpicMix Racing. Vail Resorts guests can see how they stack up against World Champion ski racer Lindsey Vonn and share their results with family and friends. EpicMix Racing will launch in mid-December and will provide skiers a new way to experience ski racing at Vail, Beaver Creek, Breckenridge and Keystone in Colorado and Heavenly and Northstar in California and Nevada. When EpicMix first debuted two years ago, it offered guests a way to track their vertical feet skied and awarded digital pins for special on-mountain accomplishments. In its second season, EpicMix Photo was introduced and enabled guests to visually capture and share their experience on the snow. Now with EpicMix Racing, skiers and snowboarders can try their skill running gates on a race course and automatically have their times compared to ski racing great, Lindsey Vonn, with gold, silver and bronze medals awarded based on achievement. Race times, digital medals, overall leaderboards and leaderboards with just family and friends will all be available on both the EpicMix website and mobile application.
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About Vail Resorts
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone in Colorado, and Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada, and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is and consumer website is


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