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September 26, 2012

Vail Resorts Introduces the New EpicLife Magazine Designed to Inspire Guests and Ignite Their Passion for the Ultimate Winter Vacation Experience

BROOMFIELD, Colo. – Sept. 26, 2012 – Vail Resorts, Inc. (NYSE: MTN) announced today that the Company has changed the name and redesigned the content of its resort magazine, formerly known as Peaks, to EpicLife Magazine to better align with the Company’s overall mission of providing its guests with the experience of a lifetime while visiting Vail, Beaver Creek, Breckenridge, Keystone, Heavenly, Northstar and Kirkwood resorts.
 
“The new direction, design and vision of EpicLife Magazine matches the Vail Resorts promise to make every aspect of our guests’ experience at our resorts ‘epic’ and to inspire them with compelling, relevant and informative content to help plan their winter vacations at our seven world-class resorts,” said Kirsten Lynch, executive vice president and chief marketing officer of Vail Resorts.

As part of the new format, the 2012-2013 issue of EpicLife features content from award-winning journalists and photographers, including Larry Olmsted, Edie Thys Morgan, Susan Reifer Ryan, Don Cudney, Jeff Cricco, Scott Markewitz and Jack Affleck. The magazine is designed to ignite readers' passion for the winter ahead and celebrate the mountain lifestyle, while providing an insider's perspective on the best offerings and experiences at all seven of Vail Resorts’ world-class mountains. Plus, EpicLife features highlights of the mountain lifestyle, health and fitness and the finest lodging, dining and shopping.

EpicLifealso previews the latest and greatest ski and snowboard gear and fashion for the 2012-13 winter season and profiles transformational athletes Lindsey Vonn, whose record-breaking accomplishments this past season in the face of adversity are the subject of the "Girl Power" cover story, and Northstar’s Shaun White.

EpicLifeis available at lodging and retail locations throughout Vail Resorts’ seven resort destinations and mailed to all Vail Resorts loyalty members and season pass holders. For more information on planning a Vail Resorts experience of a lifetime, visit www.snow.com.

 
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 About Vail Resorts
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone in Colorado, and Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada, and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com

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