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Mt. Brighton Ski Area Remains Open with Special Spring Rates Through this Weekend
  • New state-of-the-art snowmaking system allows Mt. Brighton to provide excellent conditions and experiences after other resorts have closed
  • Mt. Brighton sharing the springtime love with pass holders from closed resorts
Local Media Contact:  Pat Schutte, (248) 821-3380, pat@highprofilepr.com

BRIGHTON, Mich. (March 28, 2014) – Thanks to a winter of snow and cold temperatures, along with the state of Michigan’s most technologically-advanced snowmaking and grooming operations, Mt. Brighton announced the resort has the quality snow conditions to continue operations with special spring times and rates, after competing resorts have closed for the season.

“An extended spring skiing and riding season was exactly what we had in mind when we invested in a brand new snowmaking system for Mt. Brighton,” said Mt. Brighton General Manager Taylor Ogilvie. “In recent years it’s been difficult for southeastern Michigan ski areas to extend their season. The fact that we’re currently the only snow sports game in town is just one more proof point for the value we provide to our season pass holders.”

Mt. Brighton’s 2014-15 season pass line-up features a new pass that combines four days locally and four days out West, a new family product, a night pass for college students, and the same ability to ski the revitalized Mt. Brighton as much and as often as desired, as well as Vail Resorts’ eight world-class western resorts. For as little as $49 down, Michigan’s die-hard skiers and riders can lock in the lowest guaranteed prices for Michigan’s best season pass deals before Apr. 13, 2014. For more information, please visit http://www.mtbrighton.com/lift-tickets-passes/season-passes.

“Our spring conditions are so good, it would be selfish not to share,” added Ogilvie.

As an added bonus to non-pass holders, Mt. Brighton is opening up its trails – for free – to anyone who holds a valid 2013-14 Michigan ski area season pass – the other Detroit area ski hills, which have all closed for the season, included. Also, guests who sign up for the Mt. Brighton Preferred Program can ski for $15 on their first visit, $10 on their second visit while Mt. Brighton remains open this spring.

Mt. Brighton hours of operation:

Date                      Time
3/28                       3:30 p.m. to 10 p.m.
3/29                       9 a.m. to 10 p.m.
3/30                       9 a.m. to 10 p.m.
 
For more information visit our website www.mtbrighton.com or give us a call at: (810) 229-9581
 
About Mt. Brighton
Since 1960, Mt. Brighton Ski Area in Southeast Michigan has been one of the legendary family winter destinations on the Midwest snowsports scene. With a recent influx of $10 million of improvements including new chairlifts, enhanced learning terrain, new base area facilities and children’s ski and ride school center, Michigan’s most innovative terrain parks, and a new powerful state-of-the-art snowmaking system, the entire guest experience has been completely re-imagined and elevated above that offered by the competition. Skiers and riders from Detroit, Ann Arbor, Lansing and Northwest Ohio can easily access 26 trails and six lifts covering 130 acres. Having converted thousands of first-timers into lifelong skiers and riders, and now with the opportunity to take that passion to Vail Resorts’ iconic western mountains, Mt. Brighton is truly the place Where Epic begins.

About Vail Resorts, Inc. (NYSE: MTN)
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone in Colorado; Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada; Canyons in Utah; Afton Alps in Minnesota and Mt. Brighton in Michigan; and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.
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