Meet America’s Most Successful Ski Racer, Lindsey Vonn at Mt. Brighton, “Where Epic Begins”

30 September 2013
***MEDIA NOTE: A limited number of media credentials are available for press conference and exclusive access to the celebration. Contact Pat Schutte at pat@highprofilepr.com for details.***
 
WHO: Midwest-born Lindsey Vonn (Minnesota) is the most decorated ski racer in American history and representative for Vail Resorts (which now includes Mt. Brighton) and its Epic Pass™. Vonn is making a strong comeback after a serious injury, surgery and months of rehab and physical training.
 
“I grew up learning how to ski and being introduced to the sport of ski racing at a small ski hill in Minnesota, one very similar to Mt. Brighton. It never gets old for me to see the sparkle in a young skier’s eyes and talk to them about the sport of ski racing and how Mt. Brighton can be the foundation for their ski racing careers,” said Vonn. “I’ve heard a lot about the enthusiasm surrounding skiing in the Detroit area and look forward to my trip there this coming weekend.”
 
WHAT: Vonn is returning to the Midwest and Mt. Brighton to greet fans and aspiring ski racers, sign autographs, and talk about her “Epic” beginning and how any of the kids in the audience can also grow their talent to epic proportions with hard work and dedication.
 
Vonn’s visit to Mt. Brighton is Open to the Public! There is no charge for admission to the Oct. 5th event at Mt. Brighton, which also includes other family activities and light refreshments.
 
WHEN: Sat., Oct. 5, 2013
9:00 - 9:20 a.m. - Vonn to visit with 50 ski racers from Mt. Brighton’s Team XLR8
9:20 a.m. – 9:50 a.m. - Media interviews available by RSVP
10:00 a.m. - Public event – Vonn to speak to fans on stage and sign autographs
 
WHERE: Mt. Brighton – 4141 Bauer Road, Brighton, MI 48116
 
MORE: Since 1960, Mt. Brighton Ski Area in Southeast Michigan has been one of the legendary family winter destinations on the Midwest snowsports scene. With a recent influx of $10 million of improvements including new chairlifts, enhanced learning terrain, new base area facilities and children’s ski and ride school center, Michigan’s most innovative terrain parks, and a new powerful state-of-the-art snowmaking system, the entire guest experience has been completely re-imagined and elevated above that offered by the competition. Skiers and riders from Detroit, Ann Arbor, Lansing and Northwest Ohio can easily access 26 trails and five lifts covering 130 acres. Having converted thousands of first-timers into lifelong skiers and riders, and now with the opportunity to take that passion to Vail Resorts’ iconic western mountains, Mt. Brighton is truly the place Where Epic Begins.
 
EpicMix Racingwill be launched at Mt. Brighton this winter, a social application that enables skiers and riders of all abilities to track their vertical feet, earn digital pins for on-slope accomplishments and even race against Olympic champion Lindsey Vonn using their NASTAR race time to earn gold, silver and bronze medals. Race times, digital medals, overall leaderboards and leaderboards with just family and friends will all be available on both the EpicMix website and mobile application.
 
For more information about Mt. Brighton, visit www.mtbrighton.com.
 
About Vail Resorts, Inc. (NYSE: MTN)
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone in Colorado; Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada; Canyons in Park City, Utah; Afton Alps in Minnesota and Mt. Brighton in Michigan; and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.
 
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Media Contacts
Local Contact: Pat Schutte, (248) 821-3380, pat@highprofilepr.com
Vail Resorts Contact: Russ Pecoraro, (303) 404-1856, rpecoraro@vailresorts.com
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