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March 26, 2012

Amateur Snowboard Volcom Peanut Butter and Rail Jam Series Stops at Keystone Resort

KEYSTONE, Colo. — March 22, 2012 — Each year hundreds of kids from all over Summit County and Colorado flock to Keystone Resort’s A51 Terrain Park to prove they have what it takes to be the next victor of the Volcom Peanut Butter and Rail Jam. The event aims to give something back to the future generation of kids who could become snowboard champions, while providing spectators and participants alike a fun, encouraging atmosphere.
 
Keystone is the last qualifying stop on the popular PB & Rail Jam series before the ultimate championships at Mammoth Mountain, CA later this season. The tour has traveled everywhere from California to Canada and Utah, and now to Colorado, giving kids nation-wide the opportunity to prove their skills in the park. Not only is the competition and exposure great for youngsters everywhere, but the series is completely free making it easily accessible for any snowboarder.
 
Volcom offers a super fresh competition set-up, with three rails side-by-side on the slope, rather than staggered vertically down the park. This set-up forces competitors to both ride and hike together, creating a supportive group atmosphere great for those who want to come with friends as well as meet new ones. The jam-style format consists of 20 minute heats in which each snowboarder is allowed to hit the rails as many times as they like. If the judges deem tricks worthy of the finals, the rider will progress on to the last round for a chance to snag the top spot.
 
Throughout the day each rider will have access to free food, drinks and of course peanut butter and jelly sandwiches. In addition to the free goodies, tons of prizes will be given away including Volcom PBRJ t-shirts and stickers for every participant.
 
This event allows Keystone Resort to continue to support young snowboarders’ talent development in an atmosphere that is both social and relaxed. Ranked among the Top 5 Terrain Parks in North America, Keystone’s A51 stresses progression; especially with the inclusion of a new, beginner/small park this season in Freda’s Incubator. Volcom’s PBRJ furthers this idea of youth advancement perfectly with their positive, collaborative youth-focused competition where young talent can gain exposure in the industry. Plus, one lucky winner will walk away as the crowned victor of the Volcom Peanut Butter and Rail Jam with a chance to compete at the series’ finale.
 
BOGO Ticket Sales and Insanely Good Lodging Discounts
Guests enjoying those final turns of the season can take advantage of great spring deals including Buy One, Get One Free on lift tickets, March 26-April 8 and up to 50% off lodging through the end of the season. Guests lodging with Keystone will also receive free night of arrival skiing privileges when applicable. Call (877) 204-7889 for complete lodging details or to make reservations.
 
Visit keystoneresort.com to check out our tremendous lodging packages for Lowest Rate Guaranteed and Discovering Keystone for Less.
 
Season Pass Sales: Early Bird Gets the Best Deal
Season passes for the 2012-13 are officially on sale offering some of the best deals in the ski industry. Buy the Epic Local and Summit Value pass before April 15 to receive six buddy tickets for skiing and riding with friends and family. Plus $49 down now guarantees an Epic Pass, Epic Local Pass and Summit Value Pass for unbeatable skiing and riding all next year. What better way to celebrate the end of the season than locking in supreme access to multiple mountains that boast staggering terrain.
 
For more information about Keystone Resort, visit keystoneresort.com or call (877) 204-7889. Follow the resort at @keystonemtn on Twitter or at www.Facebook.com/Keystone.
 
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Media Note
More info and photos of Keystone Resort are also available at http://news.keystone.vailresorts.com. For broadcast-quality video footage and photos, visit: http://public.me.com/vail.resorts. Please credit the photographer listed and Vail Resorts.
Contact(s):
Laura Parquette
phone: 970.496.4107
Tucker Vest Burton
phone: 970.496.4065

About Vail Resorts
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resort properties of Vail, Beaver Creek, Breckenridge and Keystone mountain resorts in Colorado, and the Heavenly Ski Resort and Northstar California in the Lake Tahoe area of California and Nevada, and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort property and hotel company, manages casually elegant properties. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.

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