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February 15, 2012

USA Pro Cycling Challenge Less Than Two Months Away

USA Pro Cycling Challenge Welcomes Back
National Contest for Fans to Create Official Commemorative Poster
 
Contest to be Hosted on Facebook with Winner Announced April 16
 
BEAVER CREEK, Colo.- (February 15, 2012) – The 2012 USA Pro Cycling Challenge will again host a nation-wide contest inviting artists to create unique event posters for not only each of the 12 host cities, including Beaver Creek,  but also a national event poster that will be seen throughout the world. All types of artists – professional, amateur, aspiring – are encouraged to let their creativity flow and submit their designs via the USA Pro Cycling Challenge Facebook page on the contest tab. Entries will be accepted now until Friday, March 16, with the winners being announced on Monday, April 16.
 
“From a local contest perspective,” offered Ceil Folz, president of the Vail Valley Foundation, as well as president of the Beaver Creek local organizing committee, “entries should reflect unique and creative interpretations of cycle racing in the Vail Valley or the August 23 uphill stage finish in Beaver Creek Village. Whatever this race means to you or whatever excites you about the best riders in the world returning to our community, that’s what should be portrayed.”
 
In addition to Folz, local entries will be judged by an organizing committee panel comprised of Beaver Creek Vice President and COO Doug Lovell and Beaver Creek Resort Company Executive Director Tim Baker, along with Vail Valley media personalities Tricia Swenson from TV8, Tony Mauro from KZYR and Kip Tingle from the Vail Daily.

Poster contest winners receive a cash prize in addition to having his/her poster produced and sold to race fans both online and onsite during the race August 20-26. A portion of the proceeds from the national poster will be donated to America’s Road Home. Proceeds from Beaver Creek’s poster contest will benefit the Youth Foundation, which is the educational arm of the Vail Valley Foundation (VVF), and the Girl PowHER’s “Ells Angels” project.  

All entries must be submitted via the USA Pro Challenge Facebook contest page (only online entries will be eligible). This requires either that the artwork be in digital media format or that a digital photograph of the artwork be posted in accordance with the rules, terms and conditions adopted by Facebook. Each file must be in JPEG format and otherwise comply with Facebook’s requirements for posting images. Multiple entries can be submitted, but must be submitted at the same time.
 
This is a skill-based contest and chance plays no part in the determination of winners. There is no fee to enter and no purchase is required. Official rules for the program can be found at www.facebook.com/USAProCyclingChallenge.
 
About the USA Pro Cycling Challenge
For seven consecutive days, the world’s top athletes race through the majestic Rockies, reaching higher altitudes than they’ve ever had to endure – more than two miles in elevation. One of the largest cycling events in United States history, the 2012 USA Pro Cycling Challenge will feature the best of the best in professional cycling, competing on a challenging course through some of America’s most beautiful scenery.
 
Referred to as “America’s Race,” the second annual USA Pro Cycling Challenge will take place August 20-26, 2012, a week proclaimed by Governor John Hickenlooper as “Colorado Cycling Holiday,” and travel through 12 host cities from Durango to Denver. More than 1 million spectators are expected to once again line the route to see if Levi Leipheimer will defend his title as reigning champion, while millions more around the world watch the race live on television and online through the Tour Tracker.
 
More information can be found online at www.USAProCyclingChallenge.com and on Twitter at @USAProChallenge
 
About Beaver Creek Resort
On August 23 be sure to experience Beaver Creek’s mountaintop finish of the USA Pro Cycling Challenge. The arduous day culminates in a climatic uphill battle as the athletes dig deep for every last ounce of energy through the crowd-lined ascent to the finish line. A village-wide celebration will cap off Stage 4 and teams and fans can take advantage of Beaver Creek’s warm and friendly hospitality for the night.
About the Ells Angels
The Youth Foundation, has created an outstanding opportunity to build self-esteem and enhance fitness and nutritional opportunities for middle school-age girls by offering Girl PowHER, a girls only program that focuses on yoga, strength training, cross-training, mountain biking and nutritional guidance. Youth participants are increasing positive behaviors and attitudes by applying core values, and living a healthy lifestyle that incorporates fitness and healthy nutrition choices. Ells Angels, developed in 2010 and sponsored by Ellsworth Handcrafted Bicycles, is a competitive mountain biking team - part of the GirlPowHER program. Comprised of 10 committed high school girls from Eagle County, the team is coached by trainers Brett and Tam Donelson and competes in local races such as the Vail Mountain Bike Series, the Vail Short Track Series and VVF’s Teva Mountain Games.
 
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Contact(s):
Jen Brown
phone: 970-754-5292
Julia Littman
phone: (970) 754-5169
Stacie Lange, USA Pro Challenge, 720-490-4626 or slange@upcc.com

About Vail Resorts
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resort properties of Vail, Beaver Creek, Breckenridge and Keystone mountain resorts in Colorado, and the Heavenly Ski Resort and Northstar California in the Lake Tahoe area of California and Nevada, and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort property and hotel company, manages casually elegant properties. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.

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