Resort Surpasses 117,000 Facebook Fans
Heavenly Mountain Resort, Calif./Nev. – March 7, 2012
– With 117,120 fans as of March 7, 2012, Heavenly Mountain Resort
is officially the world’s most popular ski and snowboard resort on Facebook
Through a variety of campaigns and engaging content, Heavenly increased its Facebook fan count tenfold in one year. Almost 40 percent of the overall Heavenly Facebook fan base stems from international countries like Mexico, Brazil, Chile and Germany, with Mexico City providing the largest fan base of any city in the world.
“Our approach to social media and the content we provide through it has evolved over the last year, and the drastic increase of our Facebook fans has really proven that approach is effective,” said Pete Sonntag, Heavenly’s general manager. “Social media is a unique avenue that allows us to continue our stellar customer service once people have left the mountain and returned home.”
Heavenly’s goal has been to facilitate a dialogue between and among fans of the resort by providing unique and relevant content and dependable online customer service.
Heavenly introduced a new program this season called the “Mountain Storytellers,” a group of ski instructors, patrollers, food and beverage employees, snowmakers, and groomers that provide real-time, interesting content for Heavenly’s social channels, told from their unique, authentic perspectives. This behind-the-scenes content ‘lifts the veil’ on what life is like at Heavenly and allows Heavenly’s fans to experience mountain living from wherever they may be located.
“We launched several successful social media campaigns this year, including our Next Heavenly Angel Search and the Highway to Heavenly Weekends,” said John Wagnon, Heavenly’s senior director of brand marketing. “These unique, interactive campaigns are designed to fully connect our loyal fans with the Heavenly brand in a fun and engaging way and establish us as a digital leader in the travel industry.”
Having the largest and most dedicated fan base of any ski resort on Facebook, combined with programs like the Mountain Storytellers and interactive experiences like EpicMix, Heavenly has proven it is a leader in the digital and social landscape of the travel industry. To become a fan of Heavenly, visit www.facebook.com/skiheavenly