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September 16, 2011

Buy a Vail Resorts Epic Pass Now Through September 25 and You Could Win an Epic Pass for Life

Vail Resorts Epic Pass Gives Skiers and Riders Access to Seven World Class Ski Resorts, 20,000 Acres and 19,000 Vertical Feet All for $649
The Epic Pass is an Unprecedented Value at Roughly Three Cents Per Acre
BROOMFIELD, Colo. – Sept. 16, 2011 –The first snow has fallen in the Colorado mountains this year and season passes are on sale now for the 2011-2012 ski and snowboard season. To celebrate the upcoming season, Vail Resorts, Inc. (NYSE: MTN) is giving away an extraordinary opportunity: Buy your 2011-12 Epic, Epic Local, Epic 7-Day, Summit Value or Tahoe Value Pass by September 25, 2011 and be automatically entered to win an Epic Pass for the rest of your life. This opportunity also automatically includes anyone who has previously bought their 2011-2012 Season Pass. To enter to win visit www.epicpass.com

Currently priced at $649 the Epic Pass offers the greatest value in the ski industry with seven world-class mountains spanning Colorado, California and Nevada. With the Epic Pass skiers and riders have unlimited unrestricted access at Vail, Beaver Creek, Breckenridge, Keystone and Arapahoe Basin in Colorado and Heavenly and Northstar in Nevada and California. Vail Resorts has also invested more than 100 million dollars across all six of its resorts to continue to enhance the guest experience. From updated lifts at Northstar and Beaver Creek, new restaurants at Vail and Northstar, new terrain at Northstar, an ice rink at Keystone and more. With an Epic Pass skiers and riders have access to an extraordinary experience at all Vail Resorts with the greatest amount of terrain any other ski season pass can offer. Here’s what skiers and riders can access on the mountain with the Epic Pass:
  • Seven world-class resorts
  • 20,410 skiable acres
  • 19,796 vertical feet
  • 19 Bowls
  • 14 terrain parks
  • Combined elevation for all resorts: 67,093 
Vail Resorts isn’t raising season pass prices just yet. However, skiers and riders should buy their passes as soon as possible in order to lock in the best fall rate at www.epicpass.com
“At Vail Resorts we want to provide our guests with an experience of a lifetime when skiing and riding at our resorts and we are excited to literally offer one lucky individual an Epic Pass for life so they can continue to explore and discover all 20,000-plus acres for the rest of their life,” said Kirsten Lynch, executive vice president and chief marketing officer for Vail Resorts. “At $649, all Epic Pass holders receive the best value in the ski industry because it gives skiers and riders unlimited and unrestricted access to the best ski resorts in the world.”

 In addition to the Epic Pass, Vail Resorts offers several different pass options for the needs of different guests:
  • The Epic Pass™, the best season pass deal in the ski industry offering unlimited, unrestricted skiing at Vail, Beaver Creek, Breckenridge, Keystone, Heavenly, Northstar-at-Tahoe and Arapahoe Basin is now available at $649 for adults.
  • The new Epic Local Pass™ (formerly the Colorado Pass), now at $499 for adults is perfect for locals who can navigate a few more restrictions. The Epic Local Pass offers unlimited and unrestricted skiing or riding at Breckenridge, Keystone and Arapahoe Basin and includes 10 restricted days at Vail or Beaver Creek. New this year, it also includes skiing or riding at Heavenly and Northstar-at-Tahoe, with limited restricted days. Pass holders can purchase access to Heavenly and Northstar-at-Tahoe on restricted days for $50 per day.
  • Epic 7-Day™ is ideal for people who don’t plan to ski more than seven days. The Epic 7-Day gives skiers and snowboarders a total of seven unrestricted days of skiing and riding at any one of Vail Resorts’ six mountain resorts plus Arapahoe Basin anytime during the season, now at $499 for adults.
  • Summit Value Pass™ is a great option for people who only plan to ski Summit County. The Summit Value Pass is now available at $409 for adults and provides unlimited and unrestricted lift access to Keystone and Arapahoe Basin, as well as access to Breckenridge with limited restrictions. Pass holders can purchase access to Breckenridge on restricted days for $50 per day.
 
For more information on Vail Resorts Season Passes and the Epic Pass for a Lifetime  visit www.epicpass.com.
 
Shaun White Limited Edition Epic Pass
Vail Resorts also recently announced a worldwide multi-year partnership agreement with two-time Olympic gold medalist, professional snowboarder and skateboarder Shaun White, who will represent all six of Vail Resorts’ world-class mountain resorts (Vail, Beaver Creek, Breckenridge and Keystone in Colorado and Heavenly and Northstar in California/Nevada). As part of the launch of this new partnership, Vail Resorts will donate $5 for each Epic Season Pass sold to White’s chosen charity, St. Jude Children’s Research Hospital. In addition, White will be designing a limited edition Epic Season Pass, which will be available to Epic Season Pass holders this fall through a Facebook promotion.

What’s New With EpicMix
Vail Resorts announced the next generation of its popular ski and snowboard application, EpicMix™ which will revolutionize how guests take and share photos at all six of the Company’s mountain resorts when it launches this season. Upon request, the Company’s photographers will take portrait and action photos and automatically deliver the images to the guest’s EpicMix account by quickly scanning a guest’s RF-enabled lift ticket or season pass. Using this RF technology, EpicMix photographers will seamlessly deliver an image to everyone in a group picture and kids’ photos will be sent to their parent’s secure account. The most revolutionary part is that Vail Resorts will provide these professional photos free to guests, in a “low-res” format for sharing on Facebook and Twitter, while a high-resolution image can be purchased online allowing guests to print unlimited copies at the vendor of their choice or on their own. In addition to professional images, guests will be able to take their own photos and combine them in one place together with their vertical feet, digital pins and memories of other special moments of their visit through the new EpicMix platform. They’ll also be able to create a “Remix” collage, a singular snapshot (or jpeg) customized with their digital information that captures their entire mountain experience. Also new this year, Vail Resorts is replacing nearly all paper lift tickets with durable and reusable “smart” lift passes at all six mountain resorts to make it easier for all guests to use EpicMix. For more information visit www.epicmix.com
 
Season Pass Insurance Option
Vail Resorts encourages its guests to purchase pass insurance. All of its pass products are non-refundable. However, pass insurance covers pass holders in the event of unexpected events including sickness, injuries and job loss. Pass insurance is $20 for adults and $10 for children (ages 5-12). Coverage applies for all season passes and the Epic 7-Day valid for the 2011-2012 ski and snowboard season. For more information, visit www.epicpass.com.
 
Special Pass Holder Benefits
All Epic Season Pass, Epic 7-Day, Epic Local Pass, Summit Value Pass and Tahoe Value Pass purchasers will receive exclusive offers and promotions on lodging, dining, ski rentals, equipment, ski school and special events for the 2011-2012 ski and snowboard season through their Season Pass Club membership.
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About Vail Resorts
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resort properties of Vail, Beaver Creek, Breckenridge and Keystone mountain resorts in Colorado, and the Heavenly Ski Resort and Northstar-at-Tahoe Resort in the Lake Tahoe area of California and Nevada, and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort property and hotel company, manages casually elegant properties across the United States and in the Caribbean. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.

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